Digital Marketing
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Target’s New Facebook Superbowl / Valentine’s Day Promo
The Super Bowl and Valentine's Day are two things we don’t usually put together. This -
Bravo & Foursquare Enter Brand Partnership
People love living like stars. Oh, I want Beyonce's favorite Nintendo DS game, or I -
Toyota’s Recall and Crisis Management 2.0
Crisis management is not just about contacting news outlets or writing an apologetic press release. -
Brangelina: The Power of Brad and Angelina’s Co-Brand
Brangelina: the split that was so close, but wasn't. News of the World's false rumor - More from this category
Market Trends
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$10 Billion Donation: Touch Down for Bill & Melinda Gates Foundation
If you had a $3 million marketing budget, where would you spend it? You could -
Security Tightens in Time of Unease
After the 9/11 attacks, the Bush administration dialed-up its efforts to create a more secure -
Epinions, Boing Boing Illustrates Rise in Transparent Brands
With access to more information than ever before, consumers can be savvier buyers. We have -
Lessons from Lost’s Dharma Initiative: How to Start an Evil Corporate Empire
Imagine being sequestered, confined to a small space and told to painstakingly push a button - More from this category
Social Impact
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Hillary, Brown Support $500 M Taliban Deal
Let's say you're in $100,000 debt. Would you care about trying to finance a BMW? -
What do Tweetups & Polaroid Have in Common?
The rise in digital media and technology has definitely given us many advantages over the -
Wii Fit, Localvores & Clean Plates Leading Health Movement
When filmmaker Martin Spurlock released “Super Size Me” in 2004, he made a big impact -
Did the State of the Union Re-Cast the Obama Brand?
The State of the Union Address was Obama's opportunity to re-align his brand and re-capture - More from this category
Startups & Innnovation
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Community Mobilization with FourSquare & Meetup.com
“A reason we may be seeing a growth in networking is because of its use -
Can Another Social Network Rival Facebook?
Mark Zuckerberg sent a message to all Facebook users announcing that the social network reached -
Renewing Invention: Lesson from Google Wave, Kindle & Hulu
What makes trends cutting edge and unique are the ways they are reinvented or portrayed, -
Apple’s iPhone Allows VoIP Internet Calls with Fring and iCall
Though the iPad has dominated online discussion and social media blogs this week, there was - More from this category
Other Recent Articles
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Kia’s Super Bowl Ad Dances Its Socks Off
Vegas… a place to let down your guard, be wild, crazy and dance with a giant sock puppet? Kia’s Superbowl ad follows iconic kids toys around as they make snow angels, jet ski and go to Vegas to ride a mechanical bull, flirt in a jacuzzi and dance their socks off…
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Hyundai’s Super Bowl Ad Features Brett Favre
This year, Hyundai is bringing in a bit of humor and spunk to their Super Bowl commercial, and it’s clear that the brand has tried to target their spots to the viewing audience — football fans. By incorporating a familiar name and face from the NFL, Hyundai’s…
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GoDaddy’s Super Bowl Ad Get’s Sexy, Again
Capitalizing on its success of Super Bowl’s past, GoDaddy.com has once again pushed the limits with its 2010 commercials, featuring spokeswoman Danica Patrick. The domain hosting company has a number of commercials this year, one of which has…
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Avatar Breaks $2 Billion
It’s official — Avatar has become the highest grossing movie of all time. Earlier this week it was announced that the blockbuster film has brought in more than $2 billion worldwide. With multiple Golden Globe wins and numerous other awards, Avatar has…
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Best Buy, Snipi & Next Tag Usher-In Recessionista Chic
“The recession has been a painful ‘rite of passage’ that has caused people to re-evaluate themselves and what they want out of life,” said Robbie Blinkoff, founder of the Baltimore-based Context-Based Research Group. Without question, the recession…
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