Digital Marketing
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Microsoft Rallies Team With 90,000+ Free Windows Phone 7
Microsoft recently announced its attempts to turn employees into evangelists by giving away 90,000+ of -
Playboy’s Internet Strategy: The Smoking Jacket
Playboy's unveiled its Internet strategy in the form of TheSmokingJacket last week. The headlines -
Marketing Analysis Builds Market Intelligence
"An investment in knowledge pays the best interest," writes Benjamin Franklin. For marketers, marketing research -
Interactive Brand Marketing Strategies
Brand marketers are often asked, what is the difference between a company and a brand? - More from this category
Market Trends
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2010 Luxury Trend Report
Indiana Jones-inspired, five-figure vacations, the Chinese economic boom, social network-themed martini lounges, the perceived value -
Internet Marketing Trends
Internet marketing and online branding continues their rapid growth as evidenced by the recent announcement -
Top 25 Luxury Blogs of 2010
A Google search of "luxury blog" brings up 55 million results - it seems like -
Economist Brand A Bright Spot In World Going Dark
S. Korea prepares for war with N. Korea; Greece first domino to weaken the Euro; - More from this category
Social Impact
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The Power & Influence of Social Media: Shifting Consumer Behaviors
Social media has had explosive growth as a "trustworthy source" because so many individuals look -
Return On Engagement: A Social Media Manual
Return on Engagement is a book about content, strategy, and design techniques for digital marketing, -
Top 3 Wow Customer Service Companies
It's fair to say everyone has experienced terrible customer service. Call about your cable bill -
BP Oil Spill: Profits Over Planet
While BP's spill cleanup costs have eclipsed $1 billion and could eventually cost over $10 - More from this category
Startups & Innnovation
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Apple iPhone 4 vs. Motorola Droid X: The Aftermath
I’ll save you 10 minutes of your life: after playing around with the phones, the -
Guide to Effective Sales Training
"Here is a simple but powerful rule - always give people more than what they -
How to Close a Sale
In sale strategy, everything comes down to one simple word: yes. But how do you -
Strategy for Finding Prospects, Building Relationships & Making the Sale
There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can - More from this category
Additional Marketing, Digital, and Branding Articles
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Startup Business Model: Internet Publishing
Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It’s not just Internet platform companies that achieve great scale. 24/7 Wall Street believes that Gawker keeps over 50% of its revenue as operating income.
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Social Media Marketing Strategies
LinkedIn, Facebook, Twitter, Tumblr, YouTube, Mixx and the list goes on. There are dizzying amounts of social networks on the web, so which do you choose? Is YouTube most in-line with your brand or should you allocate a social media advertising budget…
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Top 4 Simple, Yet Effective Ad Campaigns
A good commercial is not necessarily measured by its CGI effects or Ashton Kutcher telling you to buy one camera over another. At times, we are reminded that good advertising starts with a brilliant idea and ends with a simple execution. We’ve selected effective commercials that you could film on your day off but have [...]
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How to Refresh Bank Brands
In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010′s Consumer Confidence report’s 9.8 point dip. To…
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How to Blog for Corporate Marketing
“Trust is what drives profit margin and share price,” says Larry Light, CEO of the Stamford brand consultancy Arcature and a veteran of McDonald’s and ad agencies BBDO Worldwide and Bates Worldwide to MSNBC. “It is what consumers are looking for….
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Steps to Refresh Your Brand
What do Coca-Cola, The Beatles, Madonna and Abercrombie & Fitch have in common? The iconic cultural brands have an incredible ability to stay relevant amid shifting consumer attitudes. Coca Cola is one of the oldest examples of an adaptive brand. The number one soda maker has come along way since its 1893 slogan, “The Ideal [...]
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Transparency In The Community
I recently stumbled upon a series of brutally honest fables that includes classics such as Sexy Woman Mooches off of Horny Short Men, Duck with Low Self Esteem is Tormented, and Little Spoiled Brat Robs Innocent Animals. To some these re-titled fairy tales are what the titles for classic stories really should be. They do just what any good title should do. They tell you what the story is about. While these might seem a bit outrageous, the truth is that these are spot-on trend with the move towards a more human, real, transparent discourse that is ongoing. Consumers are wary of the hype and would rather know the truth.
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Food & Beverage Trends
Food Channel recently released their top 10 food trends ranging from Food With Benefits to Experimentation Nation. Likewise, Joseph Baum & Michael Whiteman Co. released their 13 Restaurant and Hotel Food Trends for 2010 . Beyond the trends towards healthy sustainable eating, the 2 trends from these reports that continue to increase in the era of consumer saving and the vigilante consumer are: Upscaling the Downscale and Keeping It Real.
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Healthy Eating Trend
A healthy lifestyle seems like an unattainable dream to many. US obesity stats are ominous as the US has the most obese nation by a large margin. The latest stats show 30.6% obesity rate in the US, which is 25% higher than the #2 most obese nation, Mexico. The UK is the 3rd most obese nation. For those of you who love Italian cooking, note that it’s possible to eat Italian food all the time and avoid obesity as the nation of Italy has just 8.5% obesity rate, meaning that the US is nearly 4 times as obese as Italy. In the wake of our national obesity crisis and with our aging population, it’s likely that the trend towards healthy lifestyle will continue to rise.
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Green Living Consumer Trend
Green living is taking hold. “Recently while I was brushing my teeth, my 6-year-old son scolded me for running the water too long. He severely reprimanded me, and at the end of his censure asked me, with real outrage: don’t you love the earth?” says Stephen Asma of the Chronicle in his Green Guilt commentary. For those who are embracing green living, check out these new green options: green dating, green travel, green driving, green rooms, and green jewelry.
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Social Community for Change Agents
Ever heard of the Green Guerillas Youth Media Tech Collective? The green youth media group proclaims their collective to be sustainable storytellers who challenge the status quo. “We are young media makers who define sustainability in terms that make sense to us. In April 2009, we embarked on a new project with our veggie diesel bus to create our fourth feature film—Green Guerrillas Blockumentary v.3 HD—which will showcase stories of sustainability from under-represented communities in the current environmental movement.” These and hundreds of other change agents are sharing their stories on Changents, a startup social community that serves as a catalyst for social entrepreneurs and great causes.
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Consumer Trends in Customization
Founded 13 years ago, Build-A-Bear Workshop was an early entrant into mass customization. With more than 400 stores world-wide, it has successfully scaled to become the largest chain dedicated to the create-your-own trend. Much of today’s innovation is centered around empowering customers to customize products and enjoy truly unique customization experiences. The customization trend ranges from products that spice it up with customized features, to products that are customized from the inside-out.
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Innovation in Social Cause Business Models
NBA legend Magic Johnson recently spoke at Wharton’s first Social Impact Forum saying, “Legacies are not built on how much money is made, because after all there are a plethora of millionaires in the world. Instead, they are built on how many people can be touched with the amount of money made. Individuals are able to set themselves apart by helping communities get on their feet.” Today, it has become fashionable to do good and many entrepreneurs are building businesses with generosity at their core focusing on urban renewal, children’s initiatives, and even the basics such as food and water.
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2010 Trends in Innovation
Earlier this year, Bloomberg BusinessWeek published its list of 50 most innovative companies (in partnership with Boston Consulting Group) and for the first time, the majority of companies were headquartered outside the US. 88% of executives in China said they were raising their innovation budgets this year, followed by 82% in South America and 73% in India. The rate fell to 48% in the U.S., ahead of only Japan, where just 34% of executives said their companies planned to increase innovation spending. All of which suggests the U.S. may not be dominating the innovation list again soon.
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