Monthly Archives: February 2009

Insight RoundUp: Feb 27

As we saw this past week, Google is not infallible (though many of us think so). It had, what many are calling, a hiccup. The Gmail servers went black. Does this tarnish the future of cloud computing for Google? The “what ifs” are frightening if the cloud one day evaporated and all personal information and software vanished. But Google’s user-base if far from that conclusion. Why?

Continue reading →

Posted in Social Impact by David Capece | Friday, February 27th, 2009 | Tagged , , | 1 Comment

Social Bookmarking: A Pulse on Society?

Are social bookmarking sites a pulse on societal trends? Our hypothesis was, yes. Let’s focus on one of Web 2.0′s most popular social bookmarking sites, Digg. To test this theory, we took the top dugg topics on Digg and plugged the top NYT topics into Google Trends. Were we right? Continue reading →

Posted in Social Impact by David Capece | Thursday, February 26th, 2009 | Tagged , , , , , , | 3 Comments

The Art of Motivation

Beyond storytelling, people like to pursue ambitious and groundbreaking projects. So let them know what you’re up to and let them know about the challenges. Don’t be afraid of failure. Continue reading →

Posted in Social Impact by David Capece | Tuesday, February 24th, 2009 | Tagged , , , , , , | 9 Comments

Death of the Digg Salesman

Social bookmarking sites are a great marketing tool for entrepreneurs. But, there is a fine line between being a part of the social community and being a spammer. We’ve compiled a list of ways to be a part of the community, as an entrepreneur, while maintaining credibility. Because the last thing you want to do is sound like a used car salesman. Continue reading →

Posted in Digital Marketing, Social Impact by Ethan Lyon | Monday, February 23rd, 2009 | Tagged , , , | 1 Comment

Top 5: Virtual Villages

Virtual Villages are growing by leaps and bounds according to Google Trends. As Web 1.0 e-Commerce makes its steady roll downhill, Web 2.0 social networking has risen from nothing in 2004 to nearly equaling the success of e-tailers. Continue reading →

Posted in Digital Marketing by David Capece | Monday, February 23rd, 2009 | Tagged , , , , , , , , , , , , , , | 6 Comments

Startup Survival Guide

With the economy shrinking, 2009 is the year for bootstrapping. Stay ahead of the curve with these 10 tips to help you make it through the tough times. The lessons you learn from bootstrapping will make you that much more successful when the market turns up. Continue reading →

Posted in Social Impact by David Capece | Friday, February 20th, 2009 | Tagged , , , , | 3 Comments

TrendWatch: The Real Deal

In an age where one man can steal $50 billion, transparency is elemental in business communication. Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, February 19th, 2009 | Tagged , , , , | 9 Comments

TrendWatch: Back to Basics

A practical lifestyle is the new lifestyle again. As we look to cut back on excess spending, we’re looking towards products and services that are sensible, not expendable. Continue reading →

Posted in Market Trends by Ethan Lyon | Wednesday, February 18th, 2009 | Tagged , , , , | 9 Comments

Top 25 Blogs

53.7 million. That’s how many results a Google search for “marketing blog” will get you. If this number might seem a bit dizzying and difficult to navigate through, you’re not alone. Continue reading →

Posted in Digital Marketing, Social Impact by Ethan Lyon | Tuesday, February 17th, 2009 | Tagged , , , | 7 Comments

TrendWatch: Bite-Size Indulgence

In an era where over indulgence is a no-no, we look to bite-size pleasures to satisfy our cravings for that much-needed getaway. Continue reading →

Posted in Market Trends by David Capece | Tuesday, February 17th, 2009 | Tagged , , , , , , | 2 Comments

TrendWatch: Personal Symmetry

A healthy balance between mind, body and soul keep us energized, refreshed and ready to face everyday challenges. Continue reading →

Posted in Market Trends by David Capece | Monday, February 16th, 2009 | Tagged , , , , , , | 2 Comments

TrendWatch: 2099

As we understand our footprint on the environment, eco-innovation is crucial for eco-sustainability. That’s why entrepreneurs are finding new, innovative ways to save our environment while attracting new customers. Continue reading →

Posted in Market Trends by David Capece | Sunday, February 15th, 2009 | Tagged , , , , , , , , , , , , | 3 Comments

TrendWatch: Human Bond Revisited

We are reprioritizing what is important in our lives—choosing meaningful relationships over objects and things. Continue reading →

Posted in Market Trends by David Capece | Saturday, February 14th, 2009 | Tagged , , , | 8 Comments

Trendwatch: Dreamcatcher

We’re all in search for the next best thing, whether our journey leads us to another continent or an alternate universe. Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, February 12th, 2009 | Tagged , , , , | 2 Comments

Crisis Hits Consulting Industry

By now, many companies are onto their 2nd and 3rd round of layoffs. We all know that consumer psychology is changing as price-conscious consumers reject high priced clothing (Saks down 90% to $2 per share), jewelry (Tiffany’s down over 60%), and art (Sotheby’s down over 80%). That same mindshift is now taking hold in the workplace. Continue reading →

Posted in Market Trends, Social Impact by David Capece | Wednesday, February 11th, 2009 | Tagged , , , , | 1 Comment

Colors of Economy

Weight lifters, dangerous criminals and pencil pushers all have something in common. Color actually, if you haven’t already guessed.
We’ll take you on journey across the color spectrum to provide insight on how colors affect our psychology and ultimately our economy. As our economy tailspins downward, we’ll explore what colors will dominate our culture and what colors are on their way out. Continue reading →

Posted in Startups & Innovation by David Capece | Monday, February 9th, 2009 | Tagged , , , , , , | 5 Comments

TrendWatch: Fourth Dimension

In a world where ultimate accessibility is an integral part of our everyday lives, we sometimes feel like we’re living in an alternate dimension. Continue reading →

Posted in Market Trends, Social Impact by David Capece | Monday, February 9th, 2009 | Tagged , , , , , , , , | 5 Comments

TrendWatch: Seismic Shift

An earthquake has shaken our social foundation—shifting the power of the chosen few and giving opportunity to the many. Continue reading →

Posted in Market Trends by David Capece | Monday, February 9th, 2009 | Tagged , , , , , , , , , , , , , , , | 7 Comments

TrendWatch: Home-Turf King

This trend is all about the empowered self within—where you are pulling the strings; where you are your own manager, travel guide and entrepreneur. Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, February 9th, 2009 | Tagged , , , , , , , , , , , , , , , , , | 10 Comments

The Entrepreneurial Edge

Building a great company is a lot of hard work. There may be false starts, trial by fire, doing more with less, and 1am calls (note that the 3am calls are reserved for Barack and Hillary). A successful entrepreneur recently said to me, “When I was building my company, I was always 6 months from knowing whether something works. I did that for 8 years.” Continue reading →

Posted in Startups & Innovation by David Capece | Sunday, February 8th, 2009 | Tagged , , , , | Leave a comment