2009 Emerging Trends Report
David | Apr 14, 2009 | Comments 3
By Ethan Lyon, Senior Writer
We are escaping into virtual worlds, watching millionaires go incognito as blue collars, signing up for social networks for discounts and coupons, and creating games out of rock climbing. And how about a new measure of patriotism? 300,000. That’s how many applications the Obama Whitehouse received, compared to the 44,000 sent to the Bush Whitehouse.
The velocity of new ideas, innovations and policy can be dizzying. That’s why we’ve put our ear to the ground to discover what trends are going to emerge. We’ve fused our research and insight into 10 unique trends that comprise Emerging Trends of 2009.
Trend Summaries
Companies are finding new ways to re-energize products by connecting (A)typical with (C)onvention to get (B)usiness.
As we find new ways to trim our budgets, consumers are emerging more savvy than ever.
In our dog-eat-dog world, the laws of survival are pushing us to adapt or die.
To break through the heavy storm clouds ahead, it’s going to take a renewed sense of enthusiasm as a nation.
Today smoke fills the air as our system is on fire. Tomorrow we will sift through the ashes to find new opportunities for rebirth.
To break from that straight jacket of work, family and social obligations, we need an escape. Just like the Great Houdini, we need to find that illusion to keep balance between “me time” and “them time.”
Taking the old and making it new again will be paramount for consumers looking for authentic products with authentic prices.
The leaders and influencers of tomorrow will take many shapes and forms. As we redefine our expectations for iconic figures, will we look to Paris Hilton or Perez Hilton?
As we reprioritize what is important in our lives, even the secret millionaires can engender goodwill with surprising acts of generosity.
Our search for the truth has lead us to value realism over idealism, and break down stereotypes to realize the potential in everyone.
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