Emerging Trends: Patriotism 2.0

in Strategy & Trends | by David Capece

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United we Stand

By Ethan Lyon, Senior Writer

Definition
What does it mean to be an American? As a nation, our sacrifice, spirit, ambition and innovation are all links in a chain that pulls our country forward. With strong leadership and spirit, we can wade through the hard times of today and those ahead. As in our history, the links in our chain become stronger with the weight we carry. To pull ourselves out of this economic rut, our expectation and goals require renewed national enthusiasm.

Spin
Leadership—As we are all important in strengthening the integrity of country, it’s new, fresh leadership that dictates our social, economic and political direction. New thought and insight on all levels—from community-based all the way to the Oval Office—are the driving forces that move and inspire us to create a better country.
Sacrifice—To join as a country, there has to be a consensus—everyone has to be on the same page. Our acceptance of collective sacrifice is paramount to the unity and success of our country.
Pride—As we face to each other for help in these trying times, we are re-discovering our identity as a country. As we redefine what it means to be an American, we are adopting a feeling of hope, pride and dignity from within.

Examples
Ballot of Hope—Barack Obama has been a symbol of hope and change for many Americans struggling today. His unique and insightful perspective has truly inspired a nationalistic spirit that yells out, We can do it—we will prevail!
Helping Hands—Over 60 million Americans volunteered through an organization in 2007, according to the Bureau of Labor Statistics. Though volunteerism, in recent years, has faded, given the radically different economic, social and political environment, more Americans will make that sacrifice for the greater good.
300,000 Applications—If there is any indicator of patriotism, the 300,000 applications received by the Obama administration is it. Compared to the 44,000 George W. Bush received during his first term, the Obama administration has become a symbol of Americas pride in its future.
Made in America—Product origins will mean much more to Americans as our economy continues to slump. Products made in the US don’t just signify jobs; it’s a stamp of quality. Many third world nations, and even developing nations, turnout products that have zero quality control. In America, with government entities like the FDA, when consumers buy homemade products, they’re also buying peace-of-mind.

Key Words
Hope, Sacrifice, Leadership, Unity, Pride

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