Emerging Trends: Redefining Icon

Heroes Emerge in Challenging Times

By Ethan Lyon, Senior Writer

Definition
“There are dark shadows on the earth but the lights are stronger in the contrast” (Charles Dickens). Heroes take many shapes and forms. As we move forward, we are redefining our expectations of both our leaders and of ourselves.

Spin
Influencers—American celebrity has just gotten a face-lift. Though the glitz and glamour of Hollywood-like celebrity is a cultural mainstay, with the inception of the Internet, celebrity has been democratized. Now, any Internet user with a loud and interesting enough voice to be heard above the constant drum of Internet chatter can ascend to celebrity. Celebrities, particularly bloggers, will be judged on the character, not their low-cut dress… unless that’s what the blog is about, of course.
Heroes—To quote a famous action toy, “Extreme times call for extreme heroes” (G.I. Joe). We are looking to our political, economic and social leadership for guidance. Our expectations of them are elevated to a higher standard than before. We have more faith in them. Therefore, when our leaders fail us, the repercussions and frustration are amplified.

Examples
Perez Hilton—From the underbelly of celebrity gossip scene, Perez Hilton broke through the celebrity prattle by providing uncanny up-to-date juicy celebrity info. His Internet popularity launched him to TV stardom with a number of red-carpet interview spots for celebrity media, and even his own TV show.
Sullenberger—Chelsey Sullenberger III became an instant hero when he safely landed US Airways Airbus A320 in the Hudson River, saving the 155 passengers from a potentially fatal crash. It’s times like these where heroism like Sullenbergers’ will bring hope to dim future.
Phillips—A test of courage, bravery and willingness act lead Captain Richard Phillips to his capture by Somali pirates. After days on a small lifeboat with his captors, he was finally released to duly awarded praise and honor from the highest political office to the fanfare of proud Americans. He returned to his Vermont home where he could retreat from the event that steered America’s foreign policy attention and kept Americans on the edge of their couches.

Key Words
Hero, Challenging Times, Celebrity

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