Sonia Sotomayor and America's Future

in Strategy & Trends | by David Capece

sonia sotomayor and america's future
Photo By GMarcelo from Stock.Xchng

by David Capece, Managing Partner of Sparxoo

Today, Barack Obama nominated appeals court judge Sonia Sotomayor for the Supreme Court.  If confirmed, she would become the third woman and first hispanic to serve on the Supreme Court.  Considering the political respresentation of Hispanics in skewed (not in their favor), Obama’s pick follows a increase in Hispanic influence in America.

While there is awareness that the Hispanic population is growing and becoming increasingly influential, the numbers may surprise you.  According to, Hispanics will comprise 24 percent of the U.S. population by 2050, up from 13 percent in 2000.  The surge in Hispanic population is an under-reported trend.  Pew Research shows that Latinos’ confidence in the U.S. criminal justice system is closer to the relatively low levels expressed by African Americans than to the higher levels expressed by caucasians.

As an aside for our reader group in digital media, take note of the Hispanic population: Hispanics are heavy users of all digital media, embracing innovations more rapidly than non-Hispanic whites.  eMarketer has written that Hispanic consumers under the age of 35 are spending more time online than watching TV.

With regard to Sonia Sotomayor, our experience suggests that diverse perspective can help stretch thinking.  The New York Times reports that Sonia Sotomayor is not afraid to share her unique perspective.   Sonia was raised in the Bronx and is said to be in touch with reality.

Now that Sonia Sotomayor has been nominated, the scrutinization of her background begins.  Some will be concerned that this signals a further shift to the left (see Sparxoo’s seismic shift trend). For the concerned, and for everyone, there will be the opportunity to pull out the microscope to learn the whole truth (see Sparxoo’s private eye trend).  Hopefully our exploration for facts will enable us to learn more about Sonia Sotomayor, further break down stereotypes, and make the best decision for the future of America.