Monthly Archives: July 2009

Engaging Influentials: Twitter and Beyond

With the rapid adoption of social media, we have accelerated into a network economy. In a network economy, connectivity enables value to be created and shared by network members. The larger the network, the greater the potential benefits. In the digital world, network activities take place on an open platform that enables participation and cloud computing (think Wikipedia and widgets). Continue reading

Posted in Digital Marketing, Social Impact by Ethan Lyon | Wednesday, July 1st, 2009 | Tagged , | 5 Comments