We recently had an opportunity to speak with Becki Heller, a founder of Trendsta—an online web network that connects teens with products / services. Trendsta, a DreamIt Ventures site, leverages teen influencers to spread their clients products / services to a vast network of friends. Trendsta is pioneering a new revolution in marketing that happily accepts brands slipping ownership over their products / services. Instead, managers have to play ball with consumers on their court, on their terms. Continue reading
In his 1969 work “The Ideological Genesis of Needs” French theorist Jean Baudrillard described “consumption as a logic of significations.” He paints the empirical object as a myth – “nothing but the different types of relations and significations that converge, contradict themselves, and twist around it.” Continue reading
Are you trying to entertain, simply blast facts or engage your audience? How to convey a message is critical in the digital age, where news is no longer a commodity and perspective and presentation is everything. Depending on your message, there are numerous ways to communicate it. Through multi-media, experts, content aggregators and many more online tools, web sites can convey a relevant and targeted message to their audience. In this week’s top five, we will explore the many web content strategies to effectively communicate with online users. Continue reading
