Social Forum: Disney Buys Marvel

in Branding | by Ethan Lyon

Building on its strategy of delivering quality brandemarvel_headline.jpgd content to people around the world, Disney has agreed to acquire Marvel Entertainment in a stock and cash transaction for approximately $4 billion. We have gathered commentary from across social networks to showcase fun, informative entertaining perspectives on the acquisition.

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of Disney.

Positive Spin from the Atlantic

Marvel characters expand far beyond just comics, with recent film successes such as Spider-Man, Iron Man and X-Men. Their characters have also brought about television shows, video games and other merchandise. Disney can soon begin to reap profits on all of these levels. But it can also soon utilize the Marvel characters in its own endeavors, including its theme parks. Expect to see a Spider-Man character walking around Walt Disney World garnering almost as much attention as Mickey. I would also expect to see new theme park rides and rollercoasters based on Marvel characters or stories.

Disney Marvel Collage on Tumblr

“Would Spider-man randomly walk down the street to the tune of a cheesy song and then hold a dance?

Lighthearted bashing on Twitter

edmek: My main concern with Disney buying Marvel is they don’t care as much about the fans they’re just interested in making money.

missizmorrison: Mixed feelings about Disney buying Marvel. I have no prob with Disney as long as they don’t start making G rated comic book flicks.

JLeetheStar: ok wtf is disney finna do with Marvel? I swear if I see Mickey or any of the Jonas Brothers in the next Iron Man movie we got problems lol.

Entertaining Mashups

ArsMashableTC: MASHUPS: Combine Your Favorite Disney and Marvel Characters

Photo above courtesy of Tumblr