Social Forum: Disney Buys Marvel
Ethan Lyon | Sep 01, 2009 | Comments 2
Building on its strategy of delivering quality brande
d content to people around the world, Disney has agreed to acquire Marvel Entertainment in a stock and cash transaction for approximately $4 billion. We have gathered commentary from across social networks to showcase fun, informative entertaining perspectives on the acquisition.
“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of Disney.
Positive Spin from the Atlantic
Marvel characters expand far beyond just comics, with recent film successes such as Spider-Man, Iron Man and X-Men. Their characters have also brought about television shows, video games and other merchandise. Disney can soon begin to reap profits on all of these levels. But it can also soon utilize the Marvel characters in its own endeavors, including its theme parks. Expect to see a Spider-Man character walking around Walt Disney World garnering almost as much attention as Mickey. I would also expect to see new theme park rides and rollercoasters based on Marvel characters or stories.
Disney Marvel Collage on Tumblr
“Would Spider-man randomly walk down the street to the tune of a cheesy song and then hold a dance?
Lighthearted bashing on Twitter
edmek: My main concern with Disney buying Marvel is they don’t care as much about the fans they’re just interested in making money.
missizmorrison: Mixed feelings about Disney buying Marvel. I have no prob with Disney as long as they don’t start making G rated comic book flicks.
JLeetheStar: ok wtf is disney finna do with Marvel? I swear if I see Mickey or any of the Jonas Brothers in the next Iron Man movie we got problems lol.
Entertaining Mashups
ArsMashableTC: MASHUPS: Combine Your Favorite Disney and Marvel Characters
Photo above courtesy of Tumblr
Related posts:
- Interbrand’s 2009 Best Global Brands: Coke #1, Google Rising Coke remains the most powerful "syrup turned secret formula" in...
- Personifying Your Audience Think about some of the most iconic cartoon characters of...
- Narrating Your Company’s Future Most quality programming gets pushed aside for subpar, “WipeOut” type...
- How to Define Your Market Position The goal of market positioning is to find the ideal...
- Tumblr Offers New Features for an Early Holiday Though Tumblr is a bit of an underdog in the...
Filed Under: Startups & Innovation
[...] Sensory Mashup In our Sensory Mashup trend we’ve spoken about the multi-experiential trend: to re-energize product appeal, many companies are looking toward unconventional ways to speak to our senses-often adding additional, more alternative ways to grab our attention. Interbrand’s Andy Payne says, “The most successful brands are like good actors. These creative brands instantly convey meaning and begin to tell a story. Disney is every child’s friend because it offers the power of magic.” Indeed, Disney continues to step forward, with its recent acquisition of Marvel. [...]
edmek is right. Disney probably doesn’t know the difference between he X-men and the X-files for all we know. If this is going to start dumbing down the immensness of superhero movies, they’ll have me to deal with!