Social Forum: Disney Buys Marvel
in Branding | by Ethan Lyon
Building on its strategy of delivering quality branded content to people around the world, Disney has agreed to acquire Marvel Entertainment in a stock and cash transaction for approximately $4 billion. We have gathered commentary from across social networks to showcase fun, informative entertaining perspectives on the acquisition.
“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of Disney.
Marvel characters expand far beyond just comics, with recent film successes such as Spider-Man, Iron Man and X-Men. Their characters have also brought about television shows, video games and other merchandise. Disney can soon begin to reap profits on all of these levels. But it can also soon utilize the Marvel characters in its own endeavors, including its theme parks. Expect to see a Spider-Man character walking around Walt Disney World garnering almost as much attention as Mickey. I would also expect to see new theme park rides and rollercoasters based on Marvel characters or stories.
“Would Spider-man randomly walk down the street to the tune of a cheesy song and then hold a dance?
Lighthearted bashing on Twitter
edmek: My main concern with Disney buying Marvel is they don’t care as much about the fans they’re just interested in making money.