The current recession has brought about many buzzwords in the media; recession-proof, recessionista, and the great recession are just some of the many words that have been thrown around in news stories and blogs over the past year. Countless articles have been published inquiring about what people are doing now, when the job market is at its worst. Some people continue their schooling, others stay locked into jobs they can’t stand. One topic that hasn’t… Continue reading
I am Connie the Consumer… your business depends on me. Let me be blunt: I have fallen out of love with you.
I do confess there was a time when I was passionately infatuated with you… mildly obsessed would not be an exaggeration. I wanted to be surrounded by you all the time. I always wanted to show you off and have you by my side, a status symbol… Continue reading
A brand’s logo is possibly the most defining aspect of the brand itself. We have come to equate a single logo with an entire brand’s mission and purpose. Graphic designers call making logos “visual identity” projects, because they are essentially creating the identity of the brand and the people behind it. There are some obvious examples that are always circulating—Nike’s… Continue reading
This year’s Apple “Rock and Roll” conference welcomed the return of CEO Steve Jobs. Rumors had been swirling for weeks prior to the event regarding the next Apple innovations. While the largest announcements to come out of the keynote address—a camera on the iPod nano and a new version of iTunes—one announcement that has made Apple fans especially excited is the addition of Genius for the Apps store. Continue reading
As a c-level executive, the Chief Operations Officer is expected to be involved in the day-to-day operations of a company. Companies large and small have a chief operations officers in some capacity. The following advice for would-be and established COO’s… Continue reading
I was recently asked by an incoming CFO to provide my opinion on what the ideal CFO should be focused on. Today, the CFO is much more than an accountant and reporter of earnings, there is the opportunity to provide strategic impact in collaborating with the management team to shape the business. The below recommendations for those aspiring to be the perfect CFO, incorporate ideas from… Continue reading
We were inspired by Mashable’s “Top 5 Funniest Fake Facebook Pages” to discuss the path of an entrepreneur. From the idea to the funding stage, we use our dynamic duo, Creo the Creative and Ana the Analyst to explore the beginning stages of an entrepreneurial venture in a creative and fun way. From business plans to investor presentations to useful entrepreneur tips, Creo and Ana guide Newtrepreneur’s efforts to become a successful entrepreneur. Continue reading
I know it’s not easy being a CEO. From new product development and ambitious revenue goals to competitive market forces and pricing pressure, there are so many challenges. Sometimes it’s easy to get caught in the day-to-day and near-term of managing quarter to quarter. Ultimately, you need to balance near-term performance with long-term strategy. Continue reading
CMOs have to balance their responsibility to drive business performance and brand development over the long-run, with the need for short-term results. In the quick-turn world of CMOs, sometimes tactics drive strategies. Seth Godin does a nice job of illustrating a world dependent on tactics in “when tactics drown out strategy.” Everyone needs results NOW, so CMOs are often stuck in the loop of trying to drive immediate results instead of creating a plan that could work but may take months to come to fruition. Continue reading
You’ve probably heard the word “blog” thrown around many times, and for good reason. Today more than ever, it is important to have a company blog. No matter what size business it is—from a small firm to a large corporation, blogging is one of the best ways of communicating with customers and clients, and finding a larger audience as well. Many companies want to blog, but they don’t know where to start or what to write about. Continue reading
What is copyright worth? As stories of the decline in sales of newspapers continue to be reported, as well as the possible shift in newspapers going completely digital, is it really worth these companies to go after such seemingly insignificant details? Continue reading
In Taoism, the yin and yang is the guiding principle of all things. Just as the opposite of water is fire, such is true for our roles in life. The Chief Executive Officer post has incredible responsibility of striking a balance between internal and external communications to guide the company in a profitable direction. We are exploring effective leadership strategies for CEOs. Continue reading
The gap between Generation Y and Boomers is widening as Gen Y comes of age. Much has been written about what Gen Y really wants, including their ideals in the workplace. Likewise, Gen Y is providing leadership and demanding change in the luxury industry. While their parents have become accustomed to outstanding service and impeccable quality, Generation Y is socially minded and impact-oriented. Yes, all luxury should have a certain base level of quality. The question is, how important is social impact in driving purchasing decisions, even in luxury? Continue reading
Building on its strategy of delivering quality branded content to people around the world, Disney has agreed to acquire Marvel Entertainment in a stock and cash transaction for approximately $4 billion. We have gathered commentary from across social networks to showcase fun, informative entertaining perspectives on the acquisition. Continue reading
It is the key executive posts that will need to demonstrate the best practices to lead the way. We surveyed industry experts to glean the best practices in each key executive post: chief executive, marketing, financial and operating officer. In the coming weeks we will share these key insights and explore how to effectively lead and coordinate management teams. Continue reading
