http://sparxoo.com/2009/10/07/traditional-marketing-isnt-dead-just-yet/ Thu, 18 Mar 2010 23:31:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://sparxoo.com/2009/10/07/traditional-marketing-isnt-dead-just-yet/comment-page-1/#comment-6053 Sparxoo » Developing a Marketing Plan Strategy Thu, 15 Oct 2009 11:49:36 +0000 http://sparxoo.com/?p=2858#comment-6053 [...] External Marketing Once you’ve identified your audience and where you can reach them, define what marketing efforts are going to speak to your customer and ultimately help you reach your goal. Based on your audience need states and where you can reach them, how are you going to communicate your message? Are they online in social networks or would you find them at trade shows? Are you going to target influencers to create some buzz or are you going to hire an outside public relations agency? [...] [...] External Marketing Once you’ve identified your audience and where you can reach them, define what marketing efforts are going to speak to your customer and ultimately help you reach your goal. Based on your audience need states and where you can reach them, how are you going to communicate your message? Are they online in social networks or would you find them at trade shows? Are you going to target influencers to create some buzz or are you going to hire an outside public relations agency? [...]

]]> http://sparxoo.com/2009/10/07/traditional-marketing-isnt-dead-just-yet/comment-page-1/#comment-6022 Sparxoo » Marketing 101: What You Need to Know Mon, 12 Oct 2009 12:50:36 +0000 http://sparxoo.com/?p=2858#comment-6022 [...] Traditional Marketing Isn’t Dead Just Yet — Traditional marketing still has tremendous reach. Instead of targeting small communities on the web, traditional marketing reaches a broad audience. In that way, it’s a manageable medium to work in. Furthermore, creative and smart advertising is a part of our culture. Think “Bud. weis. er” or a sandy beach in the Caribbean. It is still a valuable medium to communicate your brand message and cultivate new audiences. We discuss the advantages and downsides of radio, TV, print and online banner advertising. [...] [...] Traditional Marketing Isn’t Dead Just Yet — Traditional marketing still has tremendous reach. Instead of targeting small communities on the web, traditional marketing reaches a broad audience. In that way, it’s a manageable medium to work in. Furthermore, creative and smart advertising is a part of our culture. Think “Bud. weis. er” or a sandy beach in the Caribbean. It is still a valuable medium to communicate your brand message and cultivate new audiences. We discuss the advantages and downsides of radio, TV, print and online banner advertising. [...]

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