http://sparxoo.com/2009/10/08/the-digital-marketing-guide/ Tue, 07 Sep 2010 12:01:32 +0000 hourly 1 http://wordpress.org/?v=3.0 http://sparxoo.com/2009/10/08/the-digital-marketing-guide/comment-page-1/#comment-6045 Sparxoo » Marketing 101: What You Need to Know Wed, 14 Oct 2009 18:20:56 +0000 http://sparxoo.com/?p=3050#comment-6045 [...] Marketing in the Digital Age – How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigns, but far outweighed by yelling matches (think Times Square). We will discuss how to apply the Doyle Dane Bernbach principles of advertising to the digital world. [...] [...] Marketing in the Digital Age – How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigns, but far outweighed by yelling matches (think Times Square). We will discuss how to apply the Doyle Dane Bernbach principles of advertising to the digital world. [...]

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