http://sparxoo.com/2009/10/09/ftc-cracks-down-on-blogging-endorsements/?utm_source=rss&utm_medium=rss&utm_campaign=ftc-cracks-down-on-blogging-endorsements Branding Experts for the Digital Era Mon, 11 Apr 2011 11:33:05 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://sparxoo.com/2009/10/09/ftc-cracks-down-on-blogging-endorsements/comment-page-1/#comment-6197 Sparxoo » Trust Agents: The Essential Startup Social Media Guide Thu, 05 Nov 2009 12:57:43 +0000 http://sparxoo.com/?p=3242#comment-6197 [...] the company was able to maintain trust with its customers by doing the right thing. With the recent FTC crackdown on bloggers, online trust is more important than ever. Brogan and Smith go in-depth about the [...] [...] the company was able to maintain trust with its customers by doing the right thing. With the recent FTC crackdown on bloggers, online trust is more important than ever. Brogan and Smith go in-depth about the [...]

]]> http://sparxoo.com/2009/10/09/ftc-cracks-down-on-blogging-endorsements/comment-page-1/#comment-6137 Sparxoo » Trend: American Idol and Dooce Give Power to the People Wed, 28 Oct 2009 10:15:22 +0000 http://sparxoo.com/?p=3242#comment-6137 [...] has changed significantly, and how companies interact with their customers, too. The FTC recently cracked down on bloggers who do not disclose relationships with companies for reviews or endorsements in order to promote [...] [...] has changed significantly, and how companies interact with their customers, too. The FTC recently cracked down on bloggers who do not disclose relationships with companies for reviews or endorsements in order to promote [...]

]]> http://sparxoo.com/2009/10/09/ftc-cracks-down-on-blogging-endorsements/comment-page-1/#comment-5988 MetroplexInteractive Fri, 09 Oct 2009 15:51:55 +0000 http://sparxoo.com/?p=3242#comment-5988 I won’t debate the FTC policy that bloggers receiving compensation for their endorsements should admit to being compensated. But I will point out that enforcing this law will be virtually impossible. There is no clear way to enforce such a policy in the social media blogosphere, especially when creating new profiles (with which to make new blog postings) is so incredibly easy and opaque. I sincerely hope the FTC was simply “sending a message” and doesn’t really expect to enforce this policy. <a href="http://www.metroplexinteractive.com" rel="nofollow">MetroplexInteractive - Social Media, Website Design, SEO, Marketing</a> I won’t debate the FTC policy that bloggers receiving compensation for their endorsements should admit to being compensated. But I will point out that enforcing this law will be virtually impossible. There is no clear way to enforce such a policy in the social media blogosphere, especially when creating new profiles (with which to make new blog postings) is so incredibly easy and opaque. I sincerely hope the FTC was simply “sending a message” and doesn’t really expect to enforce this policy. MetroplexInteractive – Social Media, Website Design, SEO, Marketing

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