Monthly Archives: October 2009

Riding Google’s Wave

Google has already made an impact on the way people collaborate. Google Docs allows real time collaboration on projects and documents of all kinds, and has appealed to those using it on both a personal and professional level. The Wave is the next evolution in collaboration, streamlining E-mail, document editing, social networking and instant messaging together, all in real-time, and in a single browser window. Continue reading

Posted in Digital Marketing by Ethan Lyon | Friday, October 2nd, 2009 | Tagged , , , | 1 Comment

Differing Approaches to Social Influence

The Internet was born in 1969 as a communication tool developed by the military to increase the flow of information between academics and researchers. At first, there were a couple of murmurs between a few computers. Then, the backbone of the operation was further developed by the private sector. As technology advanced, the Internet became faster and faster and millions of people began adopting the new technology, vast networks began to form. What started as a whisper between a few computers over two decades ago, now influences the way we communicate and receive information on… Continue reading

Posted in Digital Marketing, Social Impact by Ethan Lyon | Thursday, October 1st, 2009 | Tagged , , , | 2 Comments

Can Web Innovation Save Media?

Recently, we have seen magazines run out of business due to low readership and a failing economy. While some industries and media outlets have yet to fully adapt to digital media, there are many more who are getting ahead of the curve. To do so, they’re reinventing their brands and adapting to the digital trend through social media and digital tools. They are developing new ways to host and produce content that is not only accessible, but also appealing to viewers and… Continue reading

Posted in Digital Marketing by Ethan Lyon | Thursday, October 1st, 2009 | Tagged , | 1 Comment