Imagine the flashing neon in Times Square, the endless stream of flyers, the mega-screen on the Prudential building. Now multiply that and you have a good idea of the noise and competitive advertising on the web. With more businesses and … Continue reading
Every day, we see hundreds if not thousands of brands, but only remember a few. Not many people can name three different dryer sheet brands, or even three tortilla chip brands. So why do Nike, Apple and even Walmart stand above the rest? They stand for something powerful. Continue reading
Social media is the number one activity on the web. To evaluate social influence, we explore the social structure of Twitter, Facebook and Digg, including best practices by the top digital media influencers. Each digital community has a particular dynamic … Continue reading
Blogs like Boing Boing and TechCrunch are a testament to the significant momentum blogs have experiences in the past several years. These highly influential blogs, with millions of followers, have built their social capital through many strategies that we’d like… Continue reading
Consumers are moving in a different direction — away from traditional brand advertising. Now, it’s about collaborative advertising, where consumers and brand interact in a meaningful way. “People don’t want to spend time learning… Continue reading
When Apple debuted the iPhone in 2007, they undoubtedly revolutionized the Smartphone, and raised the bar for other companies to follow in their footsteps. Many have tried, but none have been able to develop “the next iPhone” – this might change on January… Continue reading
Twitter has struggled for a long time to find a profitable business model. The wait is finally over and the microblogging site has turned a profit. Twitter will make search deals with Google and Microsoft’s Bing for $25 million. The deal will make tweets… Continue reading
This year, we have analyzed many trends in the luxury industry, pop culture, Gen Y and social entrepreneurship. Among these trends, one of the strongest and most promising is crowdsourcing. We have written a case study focused on Kiva — a top digital…
Also read our interview with social entrepreneur, Jared Koch Continue reading
Social capital, a term that was once limited to and only understood within the field of social science, is now a common term among those in communications and technology fields. Referring to the network of people and the connections between them…
Also read Creating a Valuable Network of Business Relationships Continue reading
Think about some of the most iconic cartoon characters of all time: Mickey Mouse, Donald Duck, Roadrunner, etc. What do they all have in common? The cartoonists personified animals and even inanimate objects (think Spongebob) to make fun characters…
Also read Developing a Marketing Plan Strategy Continue reading
Kiva is a rising star in the digital space — ranking #3 on Sparxoo’s Digital Influence in Social Cause Report. We had a chance to talk with Kiva’s Community Marketing Director, Chelsa Bocci about crowdsourcing, lessons learned in social media and the next…
Also read our interview with social entrepreneur, Jared Koch Continue reading
Developing a newsletter is a great way to engage your users and generate site referrals. Newsletters give your readers a call to action (whether it’s a discount or joining your social cause), enable you keep in touch with your audience and can be effectively measured…
Also read Optimizing Blog Post Headlines in WordPress Continue reading
Though Tumblr is a bit of an underdog in the blogging world, the people behind this powerful platform are continually finding new ways to make blogging even easier for their 2.5 million users. This week, the Tumblr team announced a slew of new features that will do…
Also read Is Tumblr the Next Emerging Platform?
Continue reading
Many people claim to be social media gurus, but are they really? “I have over five thousand Twitter followers, how many do you have?” Well, sorry to say this, but just because you are big on Twitter doesn’t mean you are a social media guru. You have to…
Also read Are Connections or Followers more Important: LinkedIn or Twitter? Continue reading
If the rise of social media is any indicator, the web has brought us closer together. With social networks reconnecting us with former schoolmates and old friends while enabling us to form new relationships, the web is meant for collaboration. The web is a…
Also read Top 5 Ways to Collaborate Continue reading
All internet users should be familiar with cloud computing. Anyone that uses a web-based e-mail service (think Gmail or Hotmail or Yahoo!), or manages a social networking profile (such as Facebook or Twitter) should be familiar with…
Who wants to read yesterday’s news? It was this question that led to the decline in newspaper readership. Now, the question is, who wants to read this mornings news? The real-time trend is leading the next evolution in…
Also read Riding Google’s Wave Continue reading
In a recession, marketing and innovation budgets are often the first areas to trim. However, these areas are more important than ever as consumers become extra selective about their purchases. Now is the time to differentiate your offering to stand out. Outlined below are simple tips you can reference to help inspire innovation in…
Also read Finding the red thread: Lessons from American brands Continue reading
Every social network serves a specific purpose… LinkedIn is for professional development, Twitter is for sharing information, Facebook is for life-casting, MySpace is for music sharing, etc. Many of us form a specific identity for each community we are a part of. For instance, we would not…
Also read Tips to Increase Social Capital on Twitter Continue reading
In the past, computers have retrieved information based on individual queries. What if all of those queries and browsing history were compiled to create a user profile? Based on that user profile, imagine a search engine anticipating your next move…
Also read The Future of Media: One Platform Continue reading
