Building a Brand

Building a brand is more than just a brand name with a pretty logo.  Every day, we see hundreds if not thousands of brands, but only remember a few. Not many people can name three different dryer sheet brands, or even three tortilla chip brands. So why do Nike, Apple and even Walmart stand above the rest? They stand for something powerful: the power of building a memorable brand. Read about these ‘brand champions’ and their best practices in brand building.

Guide to Developing a Brand

Al Ries, one of the fathers of positioning said, “We have become the world’s first overcommunicated society. Each year we send more and receive less.” This same principle is true among brands. Research, analysis and strategic thinking will equip you with the tools you will need to develop a successful, meaningful brand. Setting Goals Value Proposition Segmentation Market Positioning Marketing Plan Measuring Success

Building Strong Customer Relationships Builds Strong Brands

Zappos understands the importance of developing meaningful customer relationships. The brand’s dedication to excellent customer service has translated into sustainable business. Seventy five percent of Zappos customers are return customers and each will order >2.5 products in the next 12 months. Building strong customer relationships, as we can see by Zappos example, translates into a long-term, sustainable business. Zappos: Setting the Bar on Customer Service Consumer Engagement: Database and Variable Marketing Digital Influencers Usher In a New Era in Branding Customer Loyalty Programs Branding and Social Mission

Building a Brand Online

Dell estimates its earnings from Twitter alone exceed $6.5 million. The computer company has effectively branded itself on the microblogging site and reached out to fans to generate significant revenues. Figuring out the right social network to join and how to build an online community around your brand ultimately leads to additional business. Branding in the Blogosphere Building a Brand on Facebook Building a Brand on Twitter Building a Brand on LinkedIn

Brand Identity = Logo + Brand Name + Brand Image

Companies are like people. They have personalities. Think Nike, Whole Foods, Apple. They are the power brands that create a lifestyle around their products. Their impact is not contained within their audience-base; they impact culture and are iconic. They are examples of powerful brand structures and heed the importance of a positive, purposeful image—these brands stand for something consumers can relate to and feel good about. What’s in a Brand Name? Social Capital and Your Lifestyle Brand Naming: Get it Right or Get Forgotten Top 5 Innovative Brand Logo Designs Top 5 Strategies for Creating a Brand Name Test Your Branding IQ with Sparxoo’s Brand Maven Game!

If you’re looking to build a brand that will stand out amid competition,
contact the brand consultants at Sparxoo now.

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