Comments on: Toyota’s Recall and Crisis Management 2.0 http://sparxoo.com/2010/01/29/toyotas-recall-and-crisis-management-2-0/?utm_source=rss&utm_medium=rss&utm_campaign=toyotas-recall-and-crisis-management-2-0 Branding Experts for the Digital Era Mon, 11 Apr 2011 11:33:05 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Neil Roberts http://sparxoo.com/2010/01/29/toyotas-recall-and-crisis-management-2-0/comment-page-1/#comment-7583 Neil Roberts Mon, 08 Feb 2010 17:18:04 +0000 http://sparxoo.com/?p=6138#comment-7583 Good post. Interesting read. I honestly think that Toyota are gonna struggle to win the customer over. The whole point of a Toyota was it was Mr Reliable. Not any more! Good post. Interesting read. I honestly think that Toyota are gonna struggle to win the customer over. The whole point of a Toyota was it was Mr Reliable. Not any more!

]]> By: Mickey Lonchar http://sparxoo.com/2010/01/29/toyotas-recall-and-crisis-management-2-0/comment-page-1/#comment-7359 Mickey Lonchar Fri, 05 Feb 2010 00:15:30 +0000 http://sparxoo.com/?p=6138#comment-7359 Toyota’s #1 asset during this time is its base of loyal customers. But how can your most passionate owners stand up for you if they don’t know what’s going on? Why is it when there is some major auto recall that the manufacturer gets sweaty palms about the whole notion of transparency? It is the ONLY thing that will contribute to maintaining/rebuilding the trust that is necessary to regain its former position. You'll find more about this at http://www.quisenblog.com Toyota’s #1 asset during this time is its base of loyal customers. But how can your most passionate owners stand up for you if they don’t know what’s going on?

Why is it when there is some major auto recall that the manufacturer gets sweaty palms about the whole notion of transparency? It is the ONLY thing that will contribute to maintaining/rebuilding the trust that is necessary to regain its former position.

You’ll find more about this at http://www.quisenblog.com

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