As we all know, your business is only worth whatever the highest bidder in the market is willing to pay. On eBay, it’s easy to discover prices as there is a formal bidding system. In the stock market, prices fluctuate in real-time, and every day a company has… Continue reading
How can advertisers more effectively target key audiences? How can non-profits grow in a time when penny-pinching donors are closing their wallets? These are a few of the many challenges we faced in 2009. In our 2010 Trend Report, we have explore these many other topics to deliver a comprehensive list of key trends, statistics, insights and predictions. We have selected the top 5… Continue reading
Influencers can be found on nearly every medium — online, through mass media, and through face-to-face contact. The newest influencers in the digital space have been empowered by new digital tools and are strategizing ways to make an impact on digital… Continue reading
Many retailers today have customer loyalty program; whether it’s a stamp or punch card, e-mail listserv or frequent shopper rewards. Many of these programs are similar and don’t think outside the box – the company spends money for discounts and free… Continue reading
American Airlines and American Eagle Airlines sent over 30,000 pounds of relief supplies to disaster-ravaged Haiti Wednesday. The airlines are not the only brands coming to the rescue, however. UPS donated over $1 million in relief aide, including free… Continue reading
In each period of art and creativity, the major artists of the era were influenced by one another, each adhering to certain rules and styles that others had developed and made popular — creating their own unique style along the way. When we reflect upon each art period, there will be much more to analyze than a painting on a wall. With the technology we have available today… Continue reading
Innovation is a process that involves creating, advancing, refining, and executing (see full Entrepreneur.com article). Most innovation projects have an unprofitable startup period. To sustain innovation projects, you’ll need a combination of investment and sweat equity with the promise of reward over time. Large-scale innovation projects can take significant money and many years… Continue reading
Often times, large, bureaucratic organizations get too caught up in the process. All thinking and no action leads to nowhere. Agile development is about innovating on a dime. For industry leaders, it means focusing on product development and… Continue reading
Always on the cutting edge, Google is once again venturing into a new area of tech – virtual real estate, to be exact. Google has obtained a patent to secure advertising space within its Maps Street View feature, opening up a whole new world of internet… Continue reading
Everyday we are bombarded with a seemingly endless stream of information and we need clarity. Google is a forerunner in finding relevancy amid this sea of information. Recently, the search giant created personalized search, whereby users browsing history impacts search results. Personalized search is a small part of a much larger trend: web intelligence. Continue reading
The Alaskan governor turned political rogue, Sarah Palin, announced she will now serve as a pundit at the conservative Fox network. Her move to quit the governorship mid-term bruised her chance for the presidential bid in 2012, now she’s back in the spotlight as a Fox pundit with the potential to “Go Presidential?” Continue reading
“Many socially responsible investors are under the impression that there needs to be a tradeoff between social impact and financial returns. We believe it’s possible to have both and tradeoff is not always necessary,” said Josh Cohen, managing partner at the VC… Continue reading
Since our 2009 trend report, Google Wave has turned the tech world on its head, Kiva revolutionized the non-profit business model and Kleiner Perkins is funding eco-innovation with the $500 million Green Fund. While there is a unifying theme (think sustainability, green, digital communities, crowdsourcing) throughout the 2010 trends, there is also a feeling of restlessness. Wall… Continue reading
What if a search engine understood your personality and delivered unique results? What if everything from our computers moved to “the cloud?” These questions have already been… Continue reading
Google’s revolutionary Android platform for Smartphone devices has been a hit from the start, however it has a long way to go in order to surpass the popularity of the iPhone. Still, good news is continually being released in Android’s favor, the latest coming… Continue reading
“Most people are interested in working for and buying from companies that they judge are a good company,” Kate Tierney, the national director of sales at Alter Eco, told MarketWatch. If you’re an entrepreneur, it’s time to look beyond profits and think about how you can create sustainable impact. Continue reading
To compete today, we must understand our customers and new customer targets as though they are our friends. By keeping a pulse on customer preferences, we gain greater… Continue reading
Since September 2008, many devoted luxury shoppers have been hiding their shopping bags. Customers feel conflicted about what they really “need” in this new economic landscape, discouraging purchases that previously wouldn’t have garnered a second thought. In addition, customers increasingly seek to align their purchases with their social values and sustainable lifestyle.
This new consumer mindset poses an interesting challenge to luxury brands. While on the one hand, global luxury sales have rebounded nicely with estimated growth of 10% in 2010, on the other, this uptick does not necessarily translate into profitability over the long term. Continue reading
Earlier this week, marketing firm Vitrue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding less than a quarter of market share in the computing world… Continue reading
Entrepreneurs primarily think of a business plan as a necessary document to secure funding. Beyond funding, writing a business plan will help you think through your overall business model, sharpen your focus on the market, and raise up problems that need solving… Continue reading
