Monthly Archives: February 2010

Examining Generation Y: Stats, Demographics, Segments, Predictions

From green activism to anime, from Gawker to Tony Hawk video games, Generation Y is a complex generation with diverse interests. Immersed in the… Continue reading →

Posted in Market Trends by Ethan Lyon | Friday, February 26th, 2010 | Tagged , | Leave a comment

Health Care Summit: Truly the Right Path for Obama?

If the Obama brand had a product, it would be healthcare, just as Apple has the iPod. Why does Apple have a 74 percent share of the MP3 market? The tech giant developed a simple, easy-to-use, desirable, MP3 player into a market of clunky, difficult-to-use… Continue reading →

Posted in Social Impact by Ethan Lyon | Thursday, February 25th, 2010 | Tagged , , , | Leave a comment

Apple Streamlining iPhone OS for Apple TV and Other Devices?

A simple job posting by Apple last week may give us a glimpse into the tech giant’s future, as clues indicate Apple is developing the iPhone operating system for more devices. Rumors of such a new direction are sparking innovative product ideas in the… Continue reading →

Posted in Startups & Innovation by Tara Lane | Wednesday, February 24th, 2010 | Tagged , , , | Leave a comment

Shutter Island’s Leonardo DiCaprio: The Making of an Iconic Celebrity Brand

Martin Scorcese’s new film with Leonardo DiCaprio, Shutter Island, took the lead in the box office this past weekend, earning an astounding $40.2 million — a record opening weekend for Scorcese. Shutter Island is the latest in a string of extraordinary… Continue reading →

Posted in Market Trends by Ethan Lyon | Tuesday, February 23rd, 2010 | Tagged , | Leave a comment

Examining Generation Z: Stats, Demographics, Segments, Predictions

Boomers, Gen X and Gen Y are ubiquitous terms among marketers. So who is Gen Z? Gen Z is also called Generation I or Generation Next. While research is limited on this pre-teen generation, many consider the Gen Z birth period between 1994 and… Continue reading →

Posted in Market Trends by Ethan Lyon | Tuesday, February 23rd, 2010 | Tagged , | 2 Comments

2010 Generation Trend Report

Baby Boomers are still reeling from the recessionary aftershock, Generation X is taking the reigns of their future by appointing themselves CEO, Generation Y is growing impatient for the much promised political, economic and social change and Generation… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, February 22nd, 2010 | Tagged , , , | Leave a comment

Top 5 Reasons to Enter New Markets

Did you know Pepsi is a strong competitor in the snack food market? Or the Virgin Group makes everything from spaceships to cosmetics? These, and many other successful brands have grown revenue streams by entering new markets — whether through… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Monday, February 22nd, 2010 | Tagged , , | Leave a comment

Can Tiger Woods Press Conference Help his Brand?

Nearly three months after Tiger Woods’ life entered a tailspin, the disgraced golfer is ready to tell his side of the story. Today, Woods will speak publicly to a small group of close friends and family to “discuss his past and his future, and he intends to… Continue reading →

Posted in Digital Marketing by Tara Lane | Friday, February 19th, 2010 | Tagged , | 3 Comments

Successful Facebook Strategies for Brands

These days, if you want to establish your brand on social networks, the first place to start is Facebook. Like an individual’s profile page, and brand’s fan page gives creative control for appearance and content, and provides a unique platform for engaging with… Continue reading →

Posted in Digital Marketing by Tara Lane | Friday, February 19th, 2010 | Tagged | Leave a comment

What are the Brand Implications of Obama / Dali Lama Meeting?

How do global brands stay relevant and appeal to a diverse constituency/audience? For Barack Obama and the Dali Lama, it’s about joining in a symbolic meeting about human rights and taking appropriate action; for corporate brands, such as HSBC or…. Continue reading →

Posted in Social Impact by Ethan Lyon | Thursday, February 18th, 2010 | Tagged , , , | Leave a comment

Is Digital Privacy an Issue?

Facebook is often harshly criticized for it’s lax approach to privacy. In fact, the social network was dodging punches in Feb. 2009 for its content licensing — outlined in the Facebook terms of service. Facebook effectively declared, “we can do anything and… Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, February 18th, 2010 | Tagged , , | Leave a comment

Gawker Media Acquires CityFile

The edgy, controversial Gawker Media is the shining star in the blogosphere, valued at an astonishing $300 million. In a move to further expand its reach, Gawker Media acquired CityFile on Feb 15th, an online directory of celebrities and media personalities… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Wednesday, February 17th, 2010 | Tagged , | Leave a comment

Mobile World Conference: WAC Proposes AT&T, Verizon, Sprint Global App Store

Big things are coming from the Mobile World Conference being held in Barcelona this week. One of the major announcements came on Monday, when 24 of the world’s leading telecommunications networks – including Verizon Wireless, AT&T, and Sprint… Continue reading →

Posted in Startups & Innovation by Tara Lane | Wednesday, February 17th, 2010 | Tagged , | Leave a comment

The State of Microsoft: Are they losing focus?

Historically, Microsoft has been a leader in desktop software. The company revolutionized computing by transitioning the computer from the university research centers to our homes. Microsoft has since branched off into slew of other markets. Their… Continue reading →

Posted in Market Trends by Ethan Lyon | Tuesday, February 16th, 2010 | Tagged , , , | 1 Comment

Top 5 Acquisition Strategies

Mergers and acquisitions often dominate headlines: “Apple Acquires Quattro Wireless for $250 M” or “Bank of America Acquires Merrill Lynch for $50B.” Acquisitions consolidate financial and physical resources within a short period of time… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Tuesday, February 16th, 2010 | Tagged , | Leave a comment

Fashion Week Without McQueen & the Future of McQueen Brand

Fashion Week will be without one of its most exuberant, brightest stars, Alexander McQueen. McQueen took his life last Thursday and left his fashion empire without a leader. From the man that injected robotics and aero-space design into his… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, February 15th, 2010 | Tagged , , | 1 Comment

Digital Marketing & the Olympics

Now that the Super Bowl is over, it’s time to turn our attention to the ultimate sports phenomenon – that of course, is the Olympics. The 2010 Vancouver Games are being dubbed Canada’s first digital Olympics, thanks to the digital technology and new… Continue reading →

Posted in Digital Marketing by Tara Lane | Friday, February 12th, 2010 | Tagged , | Leave a comment

Social Media in Vancouver: Who Will Take the Gold in Tweeting?

Expect social media to have its biggest presence in the Olympics yet, and expect to get what may be an altogether new dimension of experience that Olympic fans have been craving. The connectedness is sure to add a new buzz to the world’s favorite games. Continue reading →

Posted in Digital Marketing by Ethan Handel | Friday, February 12th, 2010 | Tagged , , | 1 Comment

Where is MacWorld Without Apple?

In early 1000 AD, Genghis Khan brutally slashed through Asia to form the Mongolian empire. It was Khan’s military leadership and charisma that paved Mongolia’s path to victory and consequently, after his death, the Khan’s Mongolian empire crumbled… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, February 11th, 2010 | Tagged , | Leave a comment

iPad Brand Falls Short of Apple’s New Product

While some could see the benefit of the iPad’s awkward naming for its unique ability to “enable Twitter users to make the same joke over and over and over again” as The Onion believes, what amounts to a silly connection may just be that: the equivalent of technology tabloid fodder. Many belittle Apple’s nomenclature issues, but the fact that such a discussion has arisen leads one to realize something: Though name is only one ingredient in building a strong brand it can’t be ignored that name can convey not just simple messages, like the name “Pad” being used to describe Apple’s…well…pad-shaped product Continue reading →

Posted in Digital Marketing by Ethan Handel | Thursday, February 11th, 2010 | Tagged , , , , , | 1 Comment