Audi Goes Green for the Super Bowl

by, David Capece

Grade: 7 / 10

Auto nation has swarmed the 2010 Super Bowl with ads from Honda, Kia, Hyundai, Chrysler Dodge, Bridgestone, and Cars.com.  Audi must be well-aware that the Super Bowl isn’t a magnet for a green audience.  Nonetheless, we give credit to Audi for standing out with their Green ad featuring the Green Police and Cheap Trick.   The integration of Cheap Trick was the key to making this ad relevant in the Super Bowl.  Overall, Audi’s ad is fun, light-hearted, and upbeat, with the tag “green has never felt so right”. 

Financially, this ad seems like a poor investment, as the 60 second ad likely cost $6 million for the media and a significant amount for Cheap Trick and production.  Wow, think of all the marketing alternatives for $6+ million.  For Audi’s sake, we hope that the ad goes viral on YouTube to extend its life beyond the Super Bowl.  Currently the ad is approaching 20,000 views and has a 4.5 star rating on YouTube.

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