GoDaddy gets sexy to drive web traffic, Hyundai brings on Brett Favre for the ultimate uncertainty, Kia dances its socks off and did Cars.com make the right move? With $3 million for 30 seconds, or nearly $100,000 a second, Super Bowl ads are a big gamble for advertisers. So is it worth it? We ranked and reviewed the top four Super Bowl ads to determine the winners and losers of this year’s ad Super Bowl.
Kia
Grade: 8/10
Vegas… a place to let down your guard, be wild, crazy and dance with a giant sock puppet? Kia’s Super Bowl ad follows iconic kids toys around as they make snow angels, jet ski and go to Vegas to ride a mechanical bull, flirt in a jacuzzi and dance their… read more here.
GoDaddy
Grade: 8/10
Capitalizing on its success of Super Bowl’s past, GoDaddy.com has once again pushed the limits with its 2010 commercials, featuring spokeswoman Danica Patrick. The domain hosting company has a number of commercials this year, one of which has already been banned by CBS. Both ads are… read more here.
Hyundai
Grade: 7.5/10
This year, Hyundai is bringing in a bit of humor and spunk to their Super Bowl commercial, and it’s clear that the brand has tried to target their spots to the viewing audience — football fans. By incorporating a familiar name and face from the NFL, Hyundai’s commercial successfully targets… read more here.
Cars.com
Grade: 6 / 10
In this year’s Cars.com Superbowl ad, we follow Timothy Richman — much like Abernathy in 2009 — along his incredible journey, where knowledge empowers him to do great things. The commercial tells the many extraordinary tales of Timothy, including how he used his knowledge of veterinary… read more here.
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