When Google Wave debuted last Fall, hopes were high that it would become the future of e-mail and online communication. Everyone was eager to get their invitation and start waving. Whether it was lack of understanding or loss of interest, the… Continue reading
Which sounds better? Unless you’re a prickly-nosed physicist, the original tells a much more compelling story. But why? It goes against our intellectual brain — telling us 12 billion light years is the size of the universe when it’s clearly 13.7 billion. It’s… Continue reading
Amid the 2009 rollercoaster ride of tea parties, balloon boys, sex scandals, bailouts and war, the Sparxoo blog went on-line. Since then, we have discovered cutting edge trends in luxury, technology and culture, spoken with future marketing leaders, such as… Continue reading
“A year ago millions of people were rejoicing over the defeat of Bush’s hated Republicans and were looking for Obama to follow through on his promises of change,” writes SocialistAlternative.org. “Fast forward to today, and most people have enormous… Continue reading
There is a strong connection between Wall Street and Main Street. “During the last few years, many consumers borrowed more than they should have, and we helped them do it,” said Bank of America’s new CEO, Brian Moynihan. As a result of the financial… Continue reading
From the on-air personality that brought Fart Man and has a tumultuous history with the FCC, Howard Stern is moving to prime time? American Idol is moving into its 8th season and adding a lightening rod personality like Howard Stern … Continue reading
The Superbowl has long been one of man’s last havens of masculinity–beer in hand, buddies, football, munchies. It was simple: man in his element. Pure masculinity. This was the last fortress to call his own. Yet, the commercials in this year’s Superbowl… Continue reading
We give credit to Audi for standing out with their Green ad featuring the Green Police and Cheap Trick. The integration of Cheap Trick was the key to making this ad relevant in the Super Bowl. Overall, Audi’s ad is fun, light-hearted, and upbeat, with the tag “green has never felt so right”.
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GoDaddy get’s sexy to drive web traffic, Hyundai brings on Brett Favre for the ultimate uncertainty, Kia dances its socks off and did Cars.com make the right move? With $3 million for 30 seconds, or nearly $100,000 a second, Super Bowl ads are a big… Continue reading
In this year’s Cars.com Superbowl ad, we follow Timothy Richman — much like Abernathy in 2009 — along his incredible journey, where knowledge empowers him to do great things. The commercial tells the many extraordinary tales of Timothy, including how… Continue reading
Vegas… a place to let down your guard, be wild, crazy and dance with a giant sock puppet? Kia’s Superbowl ad follows iconic kids toys around as they make snow angels, jet ski and go to Vegas to ride a mechanical bull, flirt in a jacuzzi and dance their socks off… Continue reading
This year, Hyundai is bringing in a bit of humor and spunk to their Super Bowl commercial, and it’s clear that the brand has tried to target their spots to the viewing audience — football fans. By incorporating a familiar name and face from the NFL, Hyundai’s… Continue reading
Capitalizing on its success of Super Bowl’s past, GoDaddy.com has once again pushed the limits with its 2010 commercials, featuring spokeswoman Danica Patrick. The domain hosting company has a number of commercials this year, one of which has… Continue reading
If you had a $3 million marketing budget, where would you spend it? You could take out one Superbowl ad for a big 30-second hurrah or you could spend one tenth of the marketing budget (or $300,000) for an “incredibly extensive six-month marketing… Continue reading
After the 9/11 attacks, the Bush administration dialed-up its efforts to create a more secure America. Homeland Security was formed among many other security initiatives. Since then, the system has been put to the test, with such terrorist attempts as the… Continue reading
“A reason we may be seeing a growth in networking is because of its use in terms of stabilizing relationships, understanding business climates, overcoming challenges or exchanging off-the-record information in an informal environment,” Mandy… Continue reading
Mark Zuckerberg sent a message to all Facebook users announcing that the social network reached an astounding 350 million users — more than doubling it’s numbers from just over a year ago. “When it comes to social networks, history has shown that it’s hard to… Continue reading
The Super Bowl and Valentine’s Day are two things we don’t usually put together. This year, Target is changing that. The popular retailer has created a unique charity campaign combining the hype of these events with the power of social media. Target is… Continue reading
With access to more information than ever before, consumers can be savvier buyers. We have the power to make more informed decisions through online tools, such as Google. More importantly, we’re able to better trust our judgment, and go with our… Continue reading
Imagine being sequestered, confined to a small space and told to painstakingly push a button over and over again, indefinitely. Wait, are we talking about ABC’s hit show Lost or the hilarious late 90s corporate satire, Office Space? Continue reading
