Verizon customers with iPhone envy may finally get a chance to own one of these famous devices. The Wall Street Journal reports that Apple is developing a Verizon-compatible version of the iPhone, rumored to debut as early as this summer. If the news is true… Continue reading
Can you imagine your parents scheduling doctors appointments and managing medications on an iPhone or Blackberry? It’s not a far-off reality. Smartphones empower Boomers to better manage health situations and enhance their connection with their businesses, among many other life functions. Approximately 80 million Baby Boomers, with nearly $4.6 trillion in buying power… Continue reading
Apple always strives to unveil “the next big thing.” Think iPod and iPhone. According to Steve Jobs, the most recent “big thing” is Apple’s new ad platform, speculatively called iAd. In true Apple fashion, details are vague, but we do know it will be unveiled April… Continue reading
Since the dawn of the internet, the brand and consumer dynamic has changed drastically. No longer are brands the primary or even secondary resource for product information. With e-marketplaces like Amazon, consumers are information explorers… Continue reading
When searching for examples of strong female leaders, People magazine is probably the last place someone would look for inspiration. However, there are many well-known women in popular culture using their status and influence as a force for good, by… Continue reading
Steve Jobs sparked the war of the tablets in January with the iPad announcement and the hype machine has been in full swing since. On April 3, consumers will finally see what they hype is all about. Once the dust settles after the initial fan boy, early adopter… Continue reading
What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s… Continue reading
In the coming months, Verizon and AT&T may need to add another color to their battling maps: yellow. The reason? Sprint has just announced the upcoming summer release of its newest smartphone, the HTC EVO 4G, and the first device to run on the… Continue reading
Remember car phones? Anyone calling from a car phone would try to shock you with, “guess where I’m calling from?” It was revolutionary. Fast forward 20 years and now an iPhone, Android or Blackberry has more processing power than all the computers… Continue reading
For you gamer geeks out there, remember Virtual Boy? Virtual Boy was Nintendo’s first foray into 3D technology. Although you were the coolest geek on the block to don the gaming headset (likely modeled after a space helmet), it was a market failure. The… Continue reading
After months of will-they-or-won’t-they speculation over Google’s threats to end its censorship in China, the search giant has finally pulled the plug. Now, visitors to Google.cn are redirected to its Hong Kong site, Google.com.hk, where they can view uncensored… Continue reading
Step back to 1995. Once in a while, a URL would pop-up at the end of a TV commercial. Unlike the ’90s, URL advertising isn’t as prominent anymore. Why? Consumers expect every brand to have a digital presence. It’s no longer a novelty; it’s mandatory. We… Continue reading
Amazon recently announced its new Kindle app for the iPad. Many critics are asking, could Amazon’s shift to a robust e-reader, such as the iPad, make the Kindle obsolete? Wired notes, the iPad “makes the Kindle itself look rather old-fashioned.” However… Continue reading
Nearly 98 percent of the 42.7 million smartphone users in the US check out their favorite websites on their mobiles. Don’t you hate it when you have to pinch and drag or scroll all over the site to find what you’re looking for? As more mobile users access… Continue reading
Ten years ago, a mobile phone could barely fit in a purse, let alone your pocket. And more importantly, it was just a mobile phone — calls only. Today, all of your entertainment and communication needs can fit into the back pocket of your Levis. In fact, you have… Continue reading
BIG, all-encompassing websites could be as redundant as the Lesser Spotted Floppy Disk if the future of digital marketing continues to fragment and accelerate campaigning efforts to the realms of Twitter, Facebook et al. Continue reading
Google recently partnered with Sony and Intel to develop a platform aptly called Google TV. Going beyond a simple Google app, Google TV will be available through a set-top box or an Internet-capable television. Though a foray into a larger television… Continue reading
Looking for creatives to design your next product package? Want experts to re-position your brand to be ahead of the curve? The Brand Directory gathers experts from brand strategy to crowdsourcing as a Yellow Pages of branding. Continue reading
Microsoft recently unveiled its developer preview of IE9. If IE8 did little to curb Microsoft’s ever-sinking market share, how is IE9 going to save the day and establish leadership with the next generation of web users? Microsoft claims IE9 is “slightly faster… Continue reading
What are brand tangibles? How is a brand tribe different than target market? A-Z, we define and illustrate branding terms, from Analytics to Word of Mouth. In our comprehensive brand dictionary, we examine 60 of the most common branding terms to help you better understand your company personality. Continue reading
