What Could the iPad Be Used For?
in Strategy & Trends | by Ethan Lyon
Steve Jobs sparked the war of the tablets in January with the iPad announcement and the hype machine has been in full swing ever since. When Apple unveils the iPad in stores on April 3, consumers will finally see what the hype is all about. Once the dust settles after the initial fan boy, early adopter buying explosion, what is the real function of the iPad? Could it be applied to business, health care, gaming, and even education?
War of the Tablets
Apple is going to set the industry standard with its iPad, with a clear opportunity for market leadership. Amazon is poised to be the #2 market competitor as it adds more tablet-like features to its successful Kindle. We anticipate the Windows 7-powered HP Slate to take the #3 position in the tablet market. [Sparxoo]
Who Am I Talking to Here
If the iPad is going to live up to its hype, it needs to “achieve the mass-market penetration — and cultural impact — of the iPod and iPhone.” To do this, Apple needs to go beyond fan boy, early adopters, and target mainstream, tech-savvy users interested in e-book readers. [NY Times]
Uses in Health Care and Business
The iPad could give the health care industry a techno facelift. The device could connect the electronic health care system with patients and staff. It could also save time for practitioners to spend more time with patients. [Top News]
iPad Not So Business Friendly. Microsoft, Anyone?
As the iPad runs Apple’s iPhone OS, it cannot run Mac or Windows desktop apps. While there are thousands of iPhone apps, “most aren’t something you’d want for business use.” The business aspect might be a gap for Microsoft to fill with its Courier pad. [Information Week]
The Next Gaming Platform?
Games dominate the iPhone app store. Will the iPad store be that much different? “It’s possible that everyone will have a different use case.” It could revolutionize the cookbook industry or be the knight in white armor for the print industry.
Education: We’ll See in 10 Years
As the education market moves “glacially slowly,” the iPad might not explode immediately. The impact comes in the long term. Once education publishers and institutions are 90% sure it’s a success, iPad could be the next tool to advance education and learning. [Huffington Post]
While we can only speculate the potential functions of the iPad, after the dust settles we will see what Apple’s tablet is truly made of. It could connect us to our doctors, or be the next portable presentation tool or be our text e-book.