Monthly Archives: March 2010

Examining the Indulgent: Segments, Stats, Brands, Facts

Everyone is an Indulgent. Some enjoy browsing People or In Touch in the grocery line to get the latest celebrity gossip; some splurge on a Gucci belt; some get massages in Virgin Atlantic first class or simply buy their daily vanilla skinny tall latte at… Continue reading

Posted in Market Trends by Ethan Lyon | Wednesday, March 17th, 2010 | Tagged , , , | Leave a comment

Top 5 Web Analytic Tools

Marketing your brand across the web can at times seem daunting, confusing and frustrating. Are you getting the maximum impact for your dollar? Are you engaging your target audience? Beyond asking customers where they first heard of your brand… Continue reading

Posted in Digital Marketing by Ethan Lyon | Wednesday, March 17th, 2010 | Tagged , , | Leave a comment

Examining Pro-Ams: Segments, Stats, Brands, Facts

“The ‘Pro-Am’ era [is] a time when professionals and amateurs work side-by-side,” writes Wired Editor, Chris Anderson in his book The Long Tail. “Don’t be surprise if some of the most creative and influential work in the next few decades comes from this… Continue reading

Posted in Market Trends by Ethan Lyon | Tuesday, March 16th, 2010 | Tagged , | Leave a comment

Phillips-Van Heusen Acquires Hilfiger for $3 Billion

Phillips-Van Heusen, an international fashion conglomerate that owns Calvin Klein and Izod, announced Monday it would buy Tommy Hilfiger for $3 billion. The New York Times and others have emphasized the opportunities of Hilfiger’s sizable European… Continue reading

Posted in Market Trends by Ethan Lyon | Tuesday, March 16th, 2010 | Tagged , , | Leave a comment

Examining Risk Takers: Segments, Stats, Brands, Facts

What does Shaun White, Sergey Brin and Anthony Bourdain have in common (besides stacks of cash)? Each represents a generation of Risk Takers. Shaun White is Gen Y’s Adrenaline Junkie, Sergey Brin is Gen X’s New Venturers and Anthony… Continue reading

Posted in Market Trends by Ethan Lyon | Monday, March 15th, 2010 | Tagged , , , | Leave a comment

Examining Community Organizers: Segments, Stats, Brands, Facts

If you could guess, how many Facebook Groups are there floating around? A simple Facebook search for the term, “groups” yields over 400,000 results. Considering there are groups for people that hate Facebook’s new layout or groups exclusively for… Continue reading

Posted in Market Trends by Ethan Lyon | Monday, March 15th, 2010 | Tagged , , | Leave a comment

SXSW 2010 Launches Today: Best-In-Class Lifestyle Brand

“The early adopters among you are likely to notice…” writes SXSW in a blog post dissecting their new iPhone app. Yes, early adopters are taking notice and descending upon the Mecca of Indie Creative Geek festivals, SXSW. The part conference part… Continue reading

Posted in Digital Marketing by Ethan Lyon | Friday, March 12th, 2010 | Tagged , , , , | Leave a comment

Google Reader Play: The Next Timesink?

RSS just got a stylish makeover thanks to the Google Labs team. On Wednesday, the search giant debuted the experimental Google Reader Play, giving users a brand new way to view their favorite blog feeds and recommended items from Google users… Continue reading

Posted in Startups & Innovation by Tara Lane | Friday, March 12th, 2010 | Tagged , , | Leave a comment

Examining Type A Consumers: Segments, Stats, Brands, Facts

What does the lady with 30 coupons in the check out line have in common with a Twittering gear head? Both are pro-active in either searching for the best deal or building a digital network of followers. Type A individuals know what they want, and will… Continue reading

Posted in Market Trends by Ethan Lyon | Thursday, March 11th, 2010 | Tagged , , | Leave a comment

Examining Beta People: Segments, Stats, Brands, Facts

Imagine riding in the NYC subway at rush hour. There is the hipster jamming out to his playlist and playing an Android app and the young socialite fashionista in “Helena” high heel open-toe platform Gucci boots. What do these worlds apart people have in… Continue reading

Posted in Market Trends by Ethan Lyon | Thursday, March 11th, 2010 | Tagged , , , , | Leave a comment

Sony, Samsung, Panasonic Launch 3D TV: Are Consumers Ready?

Sony, Samsung, and Panasonic have announced plans to distribute 3D models, but may already be facing an uphill battle. Although 3D is an attractive element, high pricing and limited availability of 3D programming will likely be the two major obstacles hindering 3D growth. Continue reading

Posted in Market Trends by Ethan Lyon | Wednesday, March 10th, 2010 | Tagged , , , | Leave a comment

Re-Defining New Families: Segments, Stats, Brands, Facts

Look out Leave-It-To-Beaver, there is a new wave of pet acupuncturists, homeless college grads and extended roommates changing the traditional family dynamic. This New Family rationalizes treating their pets better than their children (“Of course… Continue reading

Posted in Market Trends by Ethan Lyon | Wednesday, March 10th, 2010 | Tagged , | Leave a comment

Google Visualizes Data with Public Data Explorer

Ever wonder how STD rates change over time in the US? Well, Google has you covered. The search giant recently developed the public data explorer in its experimental labs. The public data experiment aggregates and visualizes mounds of data from the… Continue reading

Posted in Startups & Innovation by Ethan Lyon | Tuesday, March 9th, 2010 | Tagged , , | Leave a comment

Examining the Conscious Consumer: Segments, Stats, Brands, Facts

In the 1960s, fringe groups sparked awareness of animal cruelty, environmental sustainability and numerous other causes — eventually giving birth to organizations such as PETA in the 1980s. Messages from these fringe groups have filtered down into… Continue reading

Posted in Market Trends by Ethan Lyon | Tuesday, March 9th, 2010 | Tagged , , | Leave a comment

2010 Psychographic Trend Report

Imagine riding on a subway car. Across from you is a middle-aged woman reading Michael Crichton, next to her is a young hipster jamming out and playing a game on his Android phone, down the car is a fashionista with 4″ inch Gucci heals, and next to you a… Continue reading

Posted in Market Trends by Ethan Lyon | Monday, March 8th, 2010 | Tagged , , , | Leave a comment

Miley Cyrus, Zac Efron: Oscars Appealing to Gen Y Audience

For those in the movie industry, the Academy Award is the most coveted and revered recognition of achievement — an exclusive club that often takes years to gain access to. This year’s Oscars is changing that. A quick look at the presenters and attendees for… Continue reading

Posted in Market Trends by Tara Lane | Monday, March 8th, 2010 | Tagged , , , | Leave a comment

Hurt Locker Wins Oscar Best Picture: Taps into Cultural Insecurity

Americans hoped 2009 would be a transitional year. A year in which we would rebuild our economic, political and societal structures. Reflecting upon 2009, we fell short of expectations. Instead, harsh pollutants continued to stain the environment… Continue reading

Posted in Market Trends by Ethan Lyon | Sunday, March 7th, 2010 | Tagged , | Leave a comment

Jeff Bridges Wins Oscar Leading Role

Jeff Bridges and the other Oscar lead actor nominations reflect the cultural diversity of American relationships in recent years. Up in the Air’s Ryan Bingham (George Clooney) explores commitment issues of workaholics, Crazy Heart’s Otis Blake (Jeff Bridges)… Continue reading

Posted in Market Trends by Ethan Lyon | Sunday, March 7th, 2010 | Tagged , | Leave a comment

2012 The Movie: A NetFlix No-No

If you haven’t already seen 2012, please don’t. Instead, choose an Oscar flick that lives up to the standards of excellent storytelling, real emotions, and puts in some surprises and special effects that enhance the overall story. Continue reading

Posted in Digital Marketing by David Capece | Sunday, March 7th, 2010 | Tagged | 1 Comment

Social Media Pushes Oscars Over the Digital Edge

Whether you’re the type to curl up on the couch with a pint of Ben & Jerry’s or invite the entire neighborhood over, the fact remains the same: The Oscars are on Sunday. By now, die-hard movie fans are getting behind their favorite movies to win, but something else is occupying the attention of those running what may be the most well-known awards ceremony – the fact that ratings for the show have been at a low the last few years, with ratings reaching a nadir in 2008 and meager gains in viewers in 2009. So, what’s an awards show to do? Continue reading

Posted in Digital Marketing by Ethan Handel | Sunday, March 7th, 2010 | Tagged , , , | Leave a comment