Monthly Archives: April 2010

Resource Center

Our comprehensive Resource Center provides helpful tips on how to build your business offline and in the digital space, while giving you the chance to explore over 10 trend reports that span mobile to digital influencer studies. Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Friday, April 30th, 2010 | Tagged Brand, Business Development, Consumer, Digital, Entrepreneurship, Trends | Leave a comment

HP’s Palm Acquisition Could Make it a Strong Mobile Competitor

Palm PDA’s were the first inkling of smartphones to come, and at one point had Palm riding high in the tech world. But in 2010, Palm struggled to keep up with its competitors in the mobile market. After much speculation over the future of Palm, the company… Continue reading →

Posted in Market Trends by Tara Lane | Friday, April 30th, 2010 | Tagged Brand, Business Development, Innovation, Mobile | 1 Comment

How to Work Multi-Dimensional

St. Ignazio church in Rome features some of the early multi-dimensional artists that used depth of field to push their craft to new heights (literally). It is multi-dimensional thinking that pushes a craft or profession to the outer limits and revolutionizes what is possible. When we allow ourselves the freedom to explore new ideas, revolutionary change occurs… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, April 29th, 2010 | Tagged Brand, Growth, Ideas, Innovation | Leave a comment

Entrepreneur Interview: Lessons in Free and Digital Community

Chris Anderson points out in his latest book, Free: The Future of Radical Price, we are in an age where internet users can find information for free that was formerly sold for top dollar (think about the newspaper industry). If information is free, how can… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, April 29th, 2010 | Tagged Consumer, Digital, Leadership, Marketing | 1 Comment

Earth View: Google Maps & Earth Enhance User Experience

Google Maps is the undoubtedly the king of online mapping. With directions for bikers, walkers, public transit users, as well as traffic and street views, Maps can get you anywhere. Now, Google is taking the Maps user experience to the next level with its… Continue reading →

Posted in Startups & Innovation by Tara Lane | Wednesday, April 28th, 2010 | Tagged Creative, Digital, Innovation | Leave a comment

Mobile Tech’s Influence in a Network Society

Do you remember life before Facebook or Twitter or your Blackberry? In the past few years, we have moved beyond chat rooms and community forums to life-casting platforms that can be updated via your mobile phone. You can upload your son’s 1st soccer goal… Continue reading →

Posted in Market Trends by Ethan Lyon | Tuesday, April 27th, 2010 | Tagged Media, Mobile, Trends | Leave a comment

10 Tips for Online Survey Research

Not long ago, market researchers depended on phone surveys and mall intercepts. The Internet has made research more affordable, accessible, and timely. In fact, most online research surveys can go from setup to response to data in a week or less. We… Continue reading →

Posted in Startups & Innovation by David Capece | Monday, April 26th, 2010 | Tagged Internet, Marketing, Research | 1 Comment

Getting Started: Search Engine Marketing

Search Engine Marketing, or SEM, is a form of internet marketing that uses search engine page results or site content to direct customers towards products or offerings. SEM advertising campaigns can appear in either search results and or within site content… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Monday, April 26th, 2010 | Tagged Advertising, Digital, Marketing | 1 Comment

Living with Google: A Day-in-the-Life

Google’s cloud-based apps have transformed the way people surf the web, do business, and view the world around them. Gmail has 176 million users to date, and Google Maps sees more than 44 million visitors each month. Google has more than 50 apps, with… Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, April 23rd, 2010 | Tagged Digital, Innovation | Leave a comment

YouTube Teen Beauty Vloggers: Fashion’s New “It” Girls?

Bloggers are nothing new in the world of fashion. For the past few seasons, fashion week front rows have been filled with the blogger elite, including industry pro-turned-blogger Scott Schulman of The Sartorialist, and 13-year-old fashion wunderkind Tavi Gevinson, a Style Rookie who has even styled a photo shoot for Teen Vogue. Continue reading →

Posted in Market Trends by Chanhtha Thach | Wednesday, April 21st, 2010 | Tagged Blogging, Online Video, Trends | 1 Comment

New Product Development: Identifying Product Opportunity

Launching a new product can grow market share in an existing market or help break into a new one. Consider Apple’s breakthrough into the smartphone market or iAd, or Google’s Gmail. Before you begin implementing new products, perform… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Tuesday, April 20th, 2010 | Tagged Business Development, Growth, Ideas, Innovation, Leadership | Leave a comment

Creative Briefs for Design Success

One of the great challenges is to translate business vision into creative execution. Indeed, many creative marketing projects get underway without a common set of expectations between executive leadership, marketing and creative. This can result in… Continue reading →

Posted in Startups & Innovation by David Capece | Monday, April 19th, 2010 | Tagged Creative, Strategy | Leave a comment

How to Create the Best User Experience For Your Website

In early 2000, Yahoo! was crowned the no. 1 search engine. In fact, Google helped Yahoo!’s back-end, until the founders realized they could start a new search engine. At the time, DogPile, Ask.com were two of many search engines competing for attention… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, April 15th, 2010 | Tagged Brand, Digital | Leave a comment