Earth Day 2010 celebrates its 40th birthday today. It’s a time to promote the sustainability of our land, water and air through individual efforts to ultimately create collective, widespread impact. Companies and consumers alike are finding distinct ways to contribute to tomorrow’s environment. Disney offers “eco-friendly hats” in exchange for recyclable bottles and Facebook users can share how they’re leaving a smaller environmental footprint this Earth Day.
To learn more about how you can get involved or increase your eco IQ, here are just a few interesting articles exploring the many facets of Earth Day 2010:
The History Of Earth Day and Environmentalism
Earth Day was created as a response to incredible, systemic pollution and disregard for Mother Nature. Forty years ago today, polluted rivers caught fire, frequent oil spills squelched shoreline animal populations and dirty air choked cities. Learn about the challenging, yet rewarding historic path to sustainability thus far. [The Huffington Post]
Earth Day Giveaways
Yes, Earth Day is about making a smaller footprint, but corporations are turning it into a marketing opportunity. Pottery Barn Kids is giving away free plants, Wegmans is handing out free reusable bags, Walgreens is offering $1 ink refills and Disney stores are giving out 70,000 “eco-friendly caps.” Get the details of how you can get free stuff this Earth Day. [USA Today]
How to Make an Impact
Earth Day is about appreciating Mother Nature by giving back. AARP gives you options to give back in just 5 minutes, the National Organization for Women provides a guide to local nontoxic cleaners via Google Maps, Disney offers free activity sheets to educate children on lakes and oceans and most interestingly, “A Billion Acts of Green” is a grass roots campaign that leverages social media and mobile apps to encourage consumers to pledge allegance to Mother Nature. [USA Today]
Sustainability in Film: A Look at Avatar
Grossing over $2 billion in the box office — making it the best-selling blockbuster of all time — Avatar tapped into the environmentally imperialistic tendencies of Western society. Avatar recognizes that meeting the bottom line at all costs necessary can lead our moral compasses astray. This article analyzes Avatar as intelligent, ideological commentary of our future. [NPR]
The Earth Day Brand: Disney?
Disney is by far a leader among its peers in promoting Earth Day. “Eco-friendly caps,” education activity sheets for children, “Adopt a Coral Reef” campaign are among Disney’s many marketing initiatives to promote the sustainability mission of Earth Day. It’s also a great promotion tool for its most recent documentary, OCEANS:
[Wired]
Image by jaylopez’ from Stock.Xchng
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The city of Lahore has entered into the spirit of Earth Day by starting a ‘Tidy Up’ project (part of the wider Azm-e-Alishan campaign, http://www.azmealishan.com).
Join us from the 26th April when hundreds of people will be taking to the streets to clean up their neighborhoods, making it the largest ever campaign of its kind in the country.