Living with Google: A Day-in-the-Life
in Digital Marketing | by Admin
Google’s cloud-based apps have transformed the way people surf the web, do business, and view the world around them. Gmail has 176 million users to date, and Google Maps sees more than 44 million visitors each month. Google has more than 50 apps, with more being developed on a regular basis. Even if you’re not a Gmail user, or if you prefer MapQuest to Google’s services, chances are Google plays a part in your day in some way, shape or form. From popular apps like Docs and Gmail to lesser-known services such as Sites and Sky, Google has an app for just about everything.
Even more appealing, Google apps can function for both personal and business uses. Recently, Google announced its newest app geared toward businesses, Google Places. Companies small and large can list their location on Google Places, which will help their listing show up in Google search results. Businesses can also track clicks from these results and deeply analyze where their traffic is coming from and how customers find them.
With so many Google apps available, how would your day go if you only used Google products for one day? Here’s what we think would happen.
A Day In the Life of a Manhattan-Dwelling, Twentysomething Social Media Guru
6 a.m.: Wake up to the alarm on your Nexus One (who needs a real alarm clock these days?), check Gmail on your Google Chrome browser or right away on your Nexus One. After e-mail comes Google Reader to catch up on your favorite social media blogs, and Google News so you can find see breaking news headlines from around the Web, all in one place. Next, you check your schedule for the day on Google Calendar, and download the information to your Nexus One.
7 a.m.: Before heading out to the office, you remember you’ll need to run an errand in Brooklyn today, in a neighborhood you’ve never been to. You use your Nexus One to find the location on Maps, and save the information — including turn-by-turn directions and public transportation stops — to your phone. You make sure to favorite the location using Google Stars in the search results, so if you need to go there again, you’ll find the search result easily next time.
8 a.m.: At the office, you’ve received an e-mail from someone, with a document ready to view — without downloading to your desktop — using Docs. You open the document, and collaborate with your co-workers in real-time. At the same time, you open a new tab in Chrome and log into Wave, to collaborate on another project.
9 a.m.: Your boss asks you to work on a new project to make inter-office communication more effective and accessible. You immediately open Google’s Sites app, where you build a private wiki accessible to your entire office.
11 a.m.: When the wiki is completed, your boss asks you to look into the new Google Places app, to help get the company name out there, and find where clients are coming from on the Web. You easily add the company name and information into the app, and download the reporting dashboard to analyze the new data.
12 p.m.: Lunchtime. In your rush this morning, you forgot to pack a lunch, so you use Google Local Search to find new lunch spot nearby, and read reviews from other users. After settling on a meal, you realize you’ve left your favorite reading material at home, and don’t have much time to go buy a paper or magazine. You open Google Books instead, and catch up on a book you’ve been meaning to read.
2 p.m.: Suddenly realizing it’s your friend’s birthday, you scramble to think of a gift to buy. After a few minutes of shopping online, you find the perfect gift – and realize you’ve left your credit card at home. Luckily, the site you’re on uses Google Checkout, which has your information already stored. You click a few buttons, and the purchase is made.
3 p.m.: Back to work. You’re boss asks you to update the company blog with a post commenting on the latest Google app, and how it will benefit social media users. In Chrome, you open two tabs – one for Trends, the other for Google News. You find the perfect trending topic, then log into Blogger to write the post, making sure to pull in pictures from Picasa and embed a video from YouTube.
5 p.m. Before heading home, you log into Google Talk hoping your friend is online. You also pull up Orkut, Google’s own social network, and notice a friend from high school will be in the city this weekend. You message them and make plans to meet up for lunch. You make plans to meet for dinner later. You check Google Maps again to make sure you know where you’re going, and read some recommendations and reviews of the restaurant.
9 p.m. It’s a clear night sky, and you think you’ve found the big dipper. You hop on to Google Sky to scope out constellations and see if you’re right. You get a little carried away looking at views of planets and galaxies, and get to bed a little late.
Google may have a lot of things on their plate, but their main focus is simple — to make the Internet easy for everyone — and apps do just that. Whether you use Google’s apps for business, personal, or both, there’s no arguing that apps make our lives a little bit easier.