Monthly Archives: April 2010

Top 10 Under-The-Radar Apps

Much like how we only get older as time passes and how everything that goes up must come down, it is necessary to come to terms with another fundamental axiom of life: That whether we like it or not, there will be more apps tomorrow than there were… Continue reading

Posted in Digital Marketing by Ethan Handel | Wednesday, April 14th, 2010 | Tagged , | Leave a comment

10 Tips for Focus Group Research

Focus groups can provide you with the insight to improve products, prioritize development, and elevate communications. With the benefit of real customer feedback, your strategy and development will be much stronger. High impact focus groups are not… Continue reading

Posted in Startups & Innovation by David Capece | Tuesday, April 13th, 2010 | Tagged , | 1 Comment

Crowdsourcing: Staking A Claim In The Fashion Industry

This is a message to all of the dedicated followers of fashion out there: start saving your pennies and re-assess your wardrobes. The latest offering from the world of crowdsourcing proudly presents ‘Fashion Stake’- a new start-up business website that will… Continue reading

Posted in Market Trends by Guest Author | Monday, April 12th, 2010 | Tagged , | Leave a comment

Apple’s iAd: Interactive Mobile Advertising

Yesterday’s Apple event had the Internet community buzzing about the new iPhone 4.0 OS, and impressive stats regarding the iPad. But perhaps the most important announcement made by Steve Jobs was the launch of iAd, Apple’s newest venture in mobile. Continue reading

Posted in Startups & Innovation by Tara Lane | Friday, April 9th, 2010 | Tagged , , | Leave a comment

Top 5 Under the Radar Brand Experiences

Brand experiences make us say “wow.” They engage us in new and unique ways and transport us to another universe. Think Nike, Apple, Google and other leading hero brands. All serve unique brand experiences — whether it’s an in-store Genius Bar or… Continue reading

Posted in Social Impact by Ethan Lyon | Thursday, April 8th, 2010 | Tagged , | Leave a comment

How to Add New Product Features

Adding new features can increase your overall product value and consequently, increase your market share. We have written about how to create new products, where to get inspired and other development guides. What makes new product development… Continue reading

Posted in Startups & Innovation by Ethan Lyon | Wednesday, April 7th, 2010 | Tagged | Leave a comment

Microsoft’s “Pink” Smartphone: Can it Compete?

Though it is a leader in software, Microsoft is noticeably behind in the world of mobile computing. This Monday, Microsoft is set to release its most promising mobile effort yet – its own line of phones, code-named “Project Pink.” These phones are rumored… Continue reading

Posted in Market Trends by Ethan Lyon | Wednesday, April 7th, 2010 | Tagged , | 2 Comments

New Product Development: From Concept to Launch

Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage, from concept to launch, to help guide your new product development efforts… Continue reading

Posted in Startups & Innovation by Ethan Lyon | Tuesday, April 6th, 2010 | Tagged | Leave a comment

iPhone 4.0: What We Should Expect

Before the iPad buzz had a chance to fizzle, Apple announced it will give a sneak peek of its iPhone 4.0 operating system this Thursday. In true Apple fashion, the invitation provided no details about functionality, only “Get a sneak peek into the future of… Continue reading

Posted in Market Trends by Ethan Lyon | Tuesday, April 6th, 2010 | Tagged , | Leave a comment

Top Psychographic Trends for 2010 [Slideshow]

Imagine riding on a subway car. Across from you is a middle-aged woman reading Michael Crichton, next to her is a young hipster jamming out and playing a game on his Android phone, down the car is a fashionista with 4″ inch Gucci heals, and next to you a woman reading a “How to Install a Kitchen Sink” DIY book. We see these people every day, whether it’s on a subway, walking down the street, in the office or at home. They are our colleagues, friends and even, us. Continue reading

Posted in Market Trends by Tim | Monday, April 5th, 2010 | Tagged , | Leave a comment

How to Reach Influencers

Seth Godin’s blog receives over a quarter of a million hits every month. The Gawker blog network is valued over $300 million. I Has Cheezburger has nearly 2 million users. Chris Brogan tweets to over 130,000 Twitter followers. These are among the many… Continue reading

Posted in Digital Marketing by Ethan Lyon | Monday, April 5th, 2010 | Tagged , , | Leave a comment

Will Apple’s HTML5 for the iPad Make Flash Irrelevant?

The iPad is here. The NY Daily News describes the device as “It’s an iPhone on steroids that combines a fast, vibrant Web browser, game console, portable theater and book library in a whisper-thin, 1-1/2-pound tablet that’s much easier to tote than a laptop.” Continue reading

Posted in Market Trends by Ethan Lyon | Saturday, April 3rd, 2010 | Tagged | 2 Comments

YouTube’s Redesign Focuses on Social Features & Ease-of-Use

If you’ve logged onto YouTube in the past 24 hours, you’ve probably noticed the welcomed changes throughout the Google-owned site. In its largest redesign yet, YouTube has streamlined the viewing experience. They are focusing on… Continue reading

Posted in Digital Marketing by Tara Lane | Friday, April 2nd, 2010 | Tagged , , , | 7 Comments

Crowdsourcing Ads for World Cup in South Africa

With the 2010 FIFA World Cup less than 100 days away, South Africa is harnessing growing global enthusiasm by inviting citizens around the world to engage in a user-generated advertising contest on the Zooppa crowdsourcing platform. The Get Wildly… Continue reading

Posted in Digital Marketing by Guest Author | Thursday, April 1st, 2010 | Tagged , | 1 Comment

Pros & Cons: First Reviews of Apple’s iPad

Apple’s iPad is undoubtedly a revolutionary device. Nothing comparable has come before it, yet we anticipate — as with the iPhone and iPod — it will be an industry benchmark. How could it be a game-changer? The first round of reviews are in on the… Continue reading

Posted in Startups & Innovation by Ethan Lyon | Thursday, April 1st, 2010 | Tagged , , , | 3 Comments