Monthly Archives: June 2010

Play Sparxoo’s New Marketing Game, Brand Maven

Challenge your branding, marketing, and social media knowledge with Sparxoo’s free online marketing trivia game, Brand Maven:

Posted in Digital Marketing by Tim | Tuesday, June 29th, 2010 | Tagged Brand, Branding, Culture, Digital, Marketing | Leave a comment

Top 5 Best Practices for Innovation

During Barack Obama’s first Oval Office address to the nation, he called on America’s innovative spirit to drive future sustainability initiatives, particularly in clean energy. Innovation doesn’t stop at reducing our dependence on foreign oil; innovation pushes our society, businesses — small and large — culture and political process into the future. To help usher in a… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Monday, June 28th, 2010 | Tagged Brand, Business Development, Innovation | Leave a comment

Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?

Foursquare’s partnership with Starbucks is giving the game even more mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook. The dilemma outlined in a recent article is this… Continue reading →

Posted in Digital Marketing by Guest Author | Monday, June 28th, 2010 | Tagged Brand, Digital, Marketing, Mobile | Leave a comment

eBay Innovates in Mobile E-Commerce with RedLaser Acquisition

Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will … Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 25th, 2010 | Tagged Brand, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Mobile | 1 Comment

Microsoft Launches Bing Entertainment

Riding on news of Google’s new online music store, Microsoft’s Bing is making updates of its own. The search engine that could has finally caught up to Google in search quality, and now wants to entertain. Bing’s strategy is to contain users within the site by… Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, June 24th, 2010 | Tagged Digital, Media, Online Video | Leave a comment

Google to Launch its Own Digital Music Service

The digital music market is about to grow in a big way. The Wall Street Journal just confirmed Google’s plans to roll out a digital music download and subscription service, to be up and running by 2011. Continue reading →

Posted in Market Trends by Tara Lane | Wednesday, June 23rd, 2010 | Tagged Brand, Digital, Entertainment, Google, Media, music, online | 1 Comment

California Considers Advertising on Electronic License Plates

Advertisers have displayed their messages nearly everywhere — from billboards to zeppelins and t-shirts to tattoos. California, the home of tech innovators such as Google and Apple, might offer a new medium to advertise: electronic license plates. It is California’s latest effort to create jobs and fix its $19 b budget deficit. The idea might just be a win-win for California and its… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Tuesday, June 22nd, 2010 | Tagged Consumer, Digital, Innovation, Marketing, Mobile | 2 Comments

Motorola Droid X Heats Up Competition with Apple

Google and Motorola are creating some heat with the timely debut of their new Droid X, merely 24 hours after Apple’s new iPhone 4 in-store release on June 23rd. Coincidence? I think not. It is the latest in a battle to compete with the smartphone… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, June 21st, 2010 | Tagged Business Development, Marketing, Mobile, Strategy | Leave a comment

The Rising 3D Trend in Entertainment

At this week’s E3 Expo in Los Angeles, Nintendo introduced its newest gaming device – the Nintendo 3DS – a product that is already garnering positive buzz and attention around the Web. The 3DS is the latest addition to a small but growing set of products in tech, and part of a much larger and rising trend in entertainment – 3D. Continue reading →

Posted in Market Trends by Tara Lane | Friday, June 18th, 2010 | Tagged 3D, Brand, Consumer, Digital, Emerging Trends, Innovation, Media | 1 Comment

Top 5 New Advertising Directions

You are 2.3 seconds behind Roterro214 on the final lap and just about to pass him and… BAM, he swipes your Porsche and it goes into a spiral roll across the track. Your dream of winning the Coca-Cola fridge is dashed yet again. You might think behind the… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, June 14th, 2010 | Tagged Advertising, Brand, Marketing | Leave a comment

Who Will Capture the Flag? The Convergence of Digital, Traditional, Media & PR Agencies

A recent “AdWeek” article observed that, “digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs.” Continue reading →

Posted in Startups & Innovation by Guest Author | Monday, June 14th, 2010 | Tagged Marketing, Media | Leave a comment

Google Moves Toward Real-Time Search with Caffeine

Google’s search index has just received a big boost of energy – literally. This week, Google launched its newest solution to improve search, a system called Caffeine. Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 11th, 2010 | Tagged Digital, Google, Growth, Ideas, influence, Innovation, Internet | 1 Comment

Apple Debuts iPhone 4 – How Does it Compare?

Apple fans rejoiced Monday when Steve Jobs revealed the newest addition to the Apple family, the iPhone 4. Along with a sleek new design, the iPhone 4 boasts a number of long awaited features, like a front-facing camera, multitasking and the iPhone 4 OS. Continue reading →

Posted in Startups & Innovation by Tara Lane | Wednesday, June 9th, 2010 | Tagged Apple, Brand, Consumer, Creative, Culture, Digital, Innovation, Trends | 2 Comments