If you haven’t heard, the buzz word these days is “Foursquare.” A small, New York tech start-up that is on its way to becoming the next biggest thing in social media. Foursquare is a location-based service that allows users to “check in” at places they frequent in… Continue reading
As of March 2010, Facebook amassed over 400 million users. For prestige brands that strive for exclusivity, 400 million is quite an intimidating number. That’s not to say prestige brands should not target social networks, however. Instead of focusing on 400… Continue reading
After a trial run in select stores, Target Corporation announced plans this week to sell Amazon.com’s popular Kindle e-reader device at all 1,740 Target stores beginning this Sunday, June 6. The deal marks the first time Kindle will be available … Continue reading
To date, there are over 400 million Facebook users. That nearly parallels the total number of residents in America and Mexico, combined. We should expect there to be more Facebook users than people in North America in the next three months, given… Continue reading
BP’s oils spill has jeopardized the $20 billion travel and tourism business along the Gulf Coast. State governments have bargained with BP for advertising budgets of $25 million for Florida and $15 million tourism grants to Alabama, Louisiana, and Mississippi. The following 3 tv ads (1 for the entire Gulf Region, 1 for Mississippi, and 1 for Alabama) all welcome tourists to enjoy the clean beaches of the Gulf. With oil spewing offshore, this is obviously a touchy subject. Continue reading
The tablet wars are heating up once again. At this week’s Computex Technology Show, computer manufacturer Asustek debuted its device aimed to rival the iPad — the Asus Eee Pad. A big company with little brand recognition, Asus pioneered the … Continue reading
Forget the emo guy in the coffee shop sipping a green tea chai and pontificating about life in 140 characters or less. Black is the next wave of digital influence.. Continue reading
