Internet marketing and online branding continues their rapid growth as evidenced by the recent announcement by Unilever that they are doubling internet advertising spend in 2010.  The latest trends in internet marketing are focused on upgrading web user experience, getting into the apps game, search engine optimization, increasing social media influence, and direct marketing through newsletters. 3d_trend_thumbnail

Consumer and Business Customer Trends

resourcepage_branding_consumer-trends_tn Who’s your target market? How are your customers and prospects using the Internet? What does your brand mean to them?  Understanding evolving market trends, including the empowered, beta, conscious consumer, and the next generation of affluent consumers, offers you keen insights:

The Latest in Internet Marketing Trends

resourcepage_sales_growth_tn According to Moore’s Law, technology is expanding at exponential rates. Marketers are trying to keep up by continually developing new, innovative Internet marketing strategies for new platforms. Here are several exceptional ‘must-read’ articles about the latest internet marketing trends:

Creative Trends in Building a Brand

resourcepage_branding_creativity_brand_tn Branding still matters in Internet marketing.  Brands such as Mercedes and the crowdsourcing agency, Zooppa, are finding innovative and creative ways to forge emotional connections and activate human networks as part of their brand building strategy. Internet marketing is not just for products or businesses: Zooppa, for instance, called on its thousands of talented online creatives to develop ‘Brand South Africa’ ads for the 2010 FIFA World Cup:

Intersection of Social Media and Mobile

resourcepage_branding_mobile-social_tn Social media became buzzworthy 5 years ago. The Internet marketing landscape has changed rapidly from MySpace’s initial launch into social media to the current market dominated by Facebook’s 500 million users. In 2007, the iPhone revolutionized the smartphone market with an intuitive touch-screen interface. Now we’re seeing the two blend into such mobile-based social networks as FourSquare:

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High tech Grungey Background – jaylopez
Chart – Ariel da Silva Parreira
Double Call – Lusi
Colored Pencils – nobru92
Arrows – Svilen Milev