Digital marketing was the number one (69 percent) ranked marketing tactic most sought by clients, according to an AdWeek survey of 184 marketing clients from companies including AT&T, Dunkin’ Brands, Merck, MetLife and Revlon. In fact, digital marketing is… Continue reading
To reach 50 million users, it took Radio 38 years, TV 13 years, the Internet 4 years, Apple’s iPod 3 years while Facebook added 100 million users in just nine months. Social media is a cross-cultural, political, gender and generation phenomenon and… Continue reading
Imagine buying your next cellphone. The shelves are packed with an upwards of 10-15 cellphones and brochures for various monthly plans. How long does it take you to make a purchasing decision on a potentially $200 phone versus buying a candy bar… Continue reading
“Here is a simple but powerful rule – always give people more than what they expect to get,” writes Nelson Boswell, a British Journalist. Think of a time when a sales representative gave you more than expected. Did they have expert market knowledge… Continue reading
In sale strategy, everything comes down to one simple word: yes. But how do you get to a yes? What tools can you implement to not only help get to a yes, but do it quickly? Assuming you have a strong value proposition, the following selling strategies can help you… Continue reading
If you are serious about Internet as a traffic driving channel, there’s a pretty good economic argument for search engine optimization. As part of our SEO immersion we are constantly learning from other experts and reading great tips.
1. Select Key Words: There is an art and a science to selecting key words. You’ll need to get into the mindset of potential customers who are searching for your products and services and then develop a list of key search words. You can use a free Google search tool, free tools on SEOBook.com, or a paid discovery tool such as KeyWordDiscovery.com which has a free trial and is $70 per month for a subscription. Continue reading
There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it’s critical to develop a strategy to ensure you’re… Continue reading
Imagine walking into a room of 100 strangers and trying to sell a future, uproven concept. Now imagine walking into a room of 100 of your best friends to try and make the same sale. With the strangers, you need to take time to break the ice, build rappoire and establish credibility. With your friends, you already have a certain level of trust built up so it will greatly accelerate the discussion. As a sales person, your value is directly linked to the value of your network, and your ability to successfully expand your network of influence. Continue reading
A Google search of “luxury blog” brings up 55 million results – it seems like everyone wants to bring you an inside look into the good life. However, also included in the group are the ones who bring you replica Gucci handbags and all the goodies you find in your spam folder. As a marketing blog, we are immersed in the luxury blogosphere, and have sorted through this mess to share a collection of the latest and greatest examples of luxury reporting on the web. Continue reading
35 years after the US personal savings rate peaked at 14.6%, the personal savings rate recently upticked to 4% in May 2010 (it turned negative in 2005). Indeed, the Federal Reserve released data that showed credit card balances dropped $8.5 billion during April 2010, the 19th month in an unprecedented stretch of declining credit card debt. Continue reading
Social media has had explosive growth as a “trustworthy source” because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to Evernote, we’re constantly surrounded by family, friends, colleagues and acquaintances that rely heavily on social media sources as their primary sources for information and relevant content. So, the next important question to ask is: Will this be the end of traditional media, and is it dead? “Dead” might not be the word. “Dying” might best reflect what’s truly happening with traditional media outlets. Continue reading
Return on Engagement is a book about content, strategy, and design techniques for digital marketing, by Tim Frick. Tim has provided creative media services since the early 1990s, creating design-driven media solutions for education, arts, non-profit… Continue reading
S. Korea prepares for war with N. Korea; Greece first domino to weaken the Euro; China gov.’t slows its economic pace; BP’s oil slick damages US fishing industry. The world is accelerating faster than many of us can ascertain with so many lines cast we… Continue reading
I attended a “destination wedding” several years ago in Florence, Italy. A woman I knew who was also wedding guest had an emergency and had to return home to California a few days early. I overheard her on the phone with an American Airlines agent trying to rearrange her reservation. Her voice telegraphed tense frustration as she stated, “I have a full fare, first class ticket, I’m a Platinum American Airlines card holder—I belong to the Admirals Club, I have thousands of frequent flyer miles, I have an American Airlines credit card and you still can’t get me a seat on a plane out of Italy in the next day?! “ she demanded. “Where’s the Love?” It was her plea “Where’s the Love” that seized my attention. Continue reading
Mercedes’ iconic three-pointed star symbolizes the auto manufacturer’s mobility on land, water, and in the air. Given its recent marketing efforts, the prestige car brand might want to add another point to its skill-set: digital mobility. Mercedes… Continue reading
Creative and inspiring work environments were once the domain of ad agencies, such as Olgivy & Mather. Whimsical office spaces looked more like an Alice in Wonderland movie set than an actual place of business. The aim: to make the workplace… Continue reading
Karen Levine is a strategy and marketing consultant who specializes in media and entertainment with an emphasis on emerging media. Having worked in digital media, television, print and advertising, she is adept at bridging the gap between… Continue reading
It’s fair to say everyone has experienced terrible customer service. Call about your cable bill and you’re pushed through a labyrinth of menus — half of which do not recognize your voice — then funneled to a person who can barely speak your language. It might… Continue reading
Innovation can be a fickle beast. Sometimes ground-breaking ideas come at the speed of light while at other times, they trickle in at a sluggish pace. To accelerate your innovation and expand your team’s creative thinking, consider tapping into the talents of… Continue reading
