The Nature of Arguments, Zombies! — Intro to Zombie Studies, Einstein’s Ethics are just a few of thousands of iPhone education apps and lectures transforming how we receive, consume and interact with education. Mobile education is meeting the new techno lifestyle that blends work with play and play with education by offering flexibility, personalized content, review systems, unparalleled interactivity (think accelerometer), real time communication and cross platform compatibility (email, calendar, web, voice, sms, etc).
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Mobile is big. We get it. So what are the emerging areas of mobile marketers should be on the lookout for? Let’s focus on the fantastically popular app, RedLaser. The app scans barcodes with the mobile camera and topped five million downloads in early October. There is a rising segment of mobile users that want to make searching for products more interactive and inclusive and barcode scanning is one way.
Learn more about how mobile can improve your business. Continue reading
When you ask someone about their first car, they often wax poetic about how ugly, but endearing it was. People have an emotional attachment to their cars and Mercedes customers are no different. Mercedes uses their Facebook page to engage and promote these brand loyal fans. The luxury car brand focuses on sharing “Mercedes love” via photo albums. In fact, Mercedes has over 6,600 fan uploads. Take a tip from Mercedes and promote your loyal fans through pictures of your product and comments.
Learn more about how to engage fans on your Facebook page. Continue reading
You have a brilliant idea that you’re convinced will make you millions. Or, you have an existing product that will surely be adopted by new markets. Either scenario, you are entering a new market. As we are sometimes overtaken by emotion when we think of the potential of our ideas, before we implement them we need to think logically how plausible they actually are. Here are several areas you should explore before entering a new market:
1. Support Your Potential With Industry Research
2. Determine the Market Landscape
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Zappos CEO Tony Hsieh recently spoke to American Marketing Association Tampa Bay and shared his journey in creating Zappos, which sold to Amazon for approximately $900 million in 2009. The presentation was part of Tony Hsieh’s bus tour coinciding with the release of his best selling book, “Delivering Happiness.” At Zappos, passion and purpose are the ingredients that lead to profits. They’ve got a truly engaged team, a brand culture that embraces “weirdness” and inspired a spontaneous parade of pirates. We know you want profits, but don’t lose site of greater purpose and happiness. Your employees and customers will appreciate it.
WordPress has more than 1,000 free layout themes and over 10.5 million downloads. Which one is right for you? We have searched hundreds of WordPress themes to find the best of the best. Whether you’re searching for a theme to feature your travels or looking to showcase your poetry, we have selected a diverse group of WordPress themes for nearly any website. Take a look and share your comment on which have been most helpful to you. Continue reading
Just as your sales team needs guidance, a manager should as well. Sales HQ recommends sales managers have mentors or coaches to guide and provide them with encouragement. The website suggests a coach should be a trainer, motivator disciplinarian and confidant. A coach should preferably be an industry veteran with significant sales experience and be someone to mentor you through your personal challenges, help you be a more effective leader.
Sales guidance is one of several ways to become a successful sales manager. Continue reading
Last year, our team identified cutting edge digital marketing blogs and this year we are expanding our list to not only include digital marketing blogs, but also business to business, sales strategy, marketing advice, experimental marketing and advertising blogs. Continue reading
An interivew with Carl Taylor … Where do you personally draw your inspiration from?
“People who have been there and done what I want to do. It not only gives me someone and a strategy to model but it motivates me to get on with it. I think “If they can do it, so can I.” Another personal inspiration for me is Superman… it’s a bit strange I know but Superman to me is all about playing to your strengths and avoiding your weaknesses. Superman’s weakness is Kryptonite so he has to avoid it and when he avoids it, he is strong, fast and on top of his game.” Continue reading
nnovate or die. It is the Darwinian adage for nearly every industry. Innovation drives product and service performance and growth forward while giving brands a leg-up on the competition. Innovation can increase your brand relevance with consumers, while growing revenue and market share. Fund your innovation strategy. Continue reading
25 Ad Networks You Should Know About. Large ad networks include …
… 24/7 RealMedia – Requires a minimum of one million page views per month. 400 billion global advertising impressions served every month. http://www.247realmedia.com/
AdBrite – Offers display/contextual ads. Reach of 100 million online visitors. http://www.adbrite.com/
Advertising.com – Primarily display/banners and media buys. Owned by Platform-A. Reaches 91% of all US internet users. http://www.advertising.com/ Continue reading
Before taking the plunge into Reddit, understand that it is unlike any other social network or bookmarking site. Its tight-knit community are wary of outsiders trying to sell or deceive them and can smell an intruder miles away. Reddit’s underdog attitude… Continue reading
As American’s we tend to embrace a “move forward” attitude. But both of these examples enticed me as a designer and brand strategist to look at the world of design that surrounds us to try to determine if I appreciated a brand identity for its design merits, typographic style, aesthetic application and the ability to telegraph what it stood for, or, for the history of interaction and personal memories I brought to that design.
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