October 8, 2010 | by Ethan Lyon |
Innovate or die. It is the Darwinian adage for nearly every industry. Innovation drives product and service performance and growth forward while giving brands a leg-up on the competition. Innovation can increase your brand relevance with consumers, while growing revenue and market share. Fund your innovation strategy.
Many of the great job creators of the past 25 years are companies that were barely visible in 1980 or even nonexistent: Starbucks, Amazon, Apple, Google, Cisco Systems, Genentech, and Amgen. Bill George, a Harvard business professor and the author of 7 Lessons for Leading in Crisis says, “All of them were founded by entrepreneurs and are run by innovative leaders. Their ingenuity created the jobs boom in those years and enabled them to dominate global markets for their products.” |
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Innovation Strategy
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Successful innovations incorporate strategy and creative inspiration. The most successful innovators combine left and right brain thinking to guide innovation development and drive your brand forward.
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Creativity Tools
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Where do great ideas come from? Sometimes new ideas come from customer research, and other times you need ”wow” ideas that seem to appear out of thin air. To consistently spur creative thinking in your organization, consider the following creativity tools.
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Best Practices in Innovation
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Innovation strategy is one part science and two parts art. Learn from leaders in the innovation market. Use their insights, best practices, and inspiration as a starting point for your own innovation strategy.
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Trends in Innovation
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As the macro-environment shifts (social, political, cultural and economic), new opportunities will emerge for creativity and innovation.
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Must Read Articles: Inspiring Innovation
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Hitting a creative dry spell? Explore these resources to get inspired.
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