October 8, 2010 | by Ethan Lyon |
|Innovate or die. It is the Darwinian adage for nearly every industry. Innovation drives product and service performance and growth forward while giving brands a leg-up on the competition. Innovation can increase your brand relevance with consumers, while growing revenue and market share. Fund your innovation strategy.
Many of the great job creators of the past 25 years are companies that were barely visible in 1980 or even nonexistent: Starbucks, Amazon, Apple, Google, Cisco Systems, Genentech, and Amgen. Bill George, a Harvard business professor and the author of 7 Lessons for Leading in Crisis says, “All of them were founded by entrepreneurs and are run by innovative leaders. Their ingenuity created the jobs boom in those years and enabled them to dominate global markets for their products.”
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