On November 6, 2007, Facebook officially launched Pages and brands have been experimenting and engaging fans in creative ways ever since. Whether it’s sharing pictures of your Mercedes with the Mercedes community, or winning cool Coca Cola merchandise or buying tunes, brands are pushing the boundaries of Facebook to engage fans in new and exciting ways. Here are five tips to get enhance your Facebook:
Make the Page a One-Stop-Shop
As of this writing, Lady Gaga has 16.7 million Facebook fans — more than any other celebrity, including Barack Obama. But what benefit could there be to “fanning” the queen of avant garde? Under the music tab on her Facebook page, fans can check out tour dates, listen to her sounds, watch videos, buy tunes from iTunes, read blog posts and hang out with other fans. Gaga even has a store tab, where fans can purchase fashion (including a Lady Gaga sequin mask and Lady Gaga monster light wand). It’s all you could want from Gaga in one, centrally located place.
Promote Brand Loyal Fans
When you ask someone about their first car, they often wax poetic about how ugly, but endearing it was. People have an emotional attachment to their cars and Mercedes customers are no different. Mercedes uses their Facebook page to engage and promote these brand loyal fans. The luxury car brand focuses on sharing “Mercedes love” via photo albums. In fact, Mercedes has over 6,600 fan uploads. Take a tip from Mercedes and promote your loyal fans through pictures of your product and comments.
Host Contests and Promotions
What can you do with a can? Coca Cola wants its fans to get creative with its cans this summer. Fans can upload images of Coca Cola’s stylish summer cans, vote on the most creative and winners can get digital cameras, t-shirts and back packs. The soda brand developed an engaging, fun, engaging contest relevant to the product.
Bring the Brand Experience to Facebook
“What do men secretly think of your hair and makeup?” Questions like these immediately make me think of Cosmopolitan Magazine. And the teen-girl brand brings that same magazine experience to their Facebook page with “convo starters,” polls, hot trends and its famous quizzes. Having browsed a couple Cosmopolitan mags (just curious!), it’s very much in line with its print experience, but offers an additional layer of interaction unavailable in print (think real-time quiz results).
Make it a Destination
The Jonas Brothers and Miley Cyrus are making their Facebook pages a destination. How? Both teen pop stars incorporate the real-time streaming platform UStream into their page. Members can watch upcoming live shows. Fans can tune-in Friday night at 7:30PM for a live concert, and chat about it with other fans in real time. By enabling fans to get exclusive content and share their thoughts with other like-minded fans, Miley Cyrus is truly making her Facebook a destination.