Monthly Archives: June 2011

Best Practices for Putting on a Successful Event

Imagine buying sweets from the “Honeydukes Sweet Shop” in Harry Potter or hula hooping for some Ben & Jerry’s or receiving free spa treatments. These are just a few memorable events companies have hosted to raise awareness of their new products and services. Continue reading →

Posted in Digital Marketing, Featured by Ethan Lyon | Monday, June 27th, 2011 | Tagged , | Leave a comment

Theatre Entrepreneurs In the Spotlight

Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the origin of Infinity Theatre Company is a model of leveraging talent and building a brand around a value proposition. Although this entrepreneurial endeavor has proven arduous, Anna and Alan have established an innovative business with the ability to inspire and transform those around them. Connecting community to the performing arts is no simple mission, yet these entrepreneurs have crafted a passionate dream into an extraordinary adventure that is becoming a staple in the Annapolis district. Continue reading →

Posted in Branding, Featured by Amy Kenigsberg | Tuesday, June 14th, 2011 | Tagged , , , , , | Leave a comment