Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for web site evaluation with a goal of maximizing online presence. A web site evaluation can help you measure the strengths, weaknesses, and opportunities of your web site:
Reach your target.
1. Who is your target audience? What audience needs are you addressing?
2. Who are your competitors? What are they offering?
3. How are you standing out to your target audience in a competitive market?
Interact with your audience.
1. What action do you want your user to take once they get to your web site?
2. How are you navigating the user to take this action?
Communicate the right way.
1. What are your top 3 business objectives with the web site?
2. What are the top messages that you must communicate (key features and benefits as well as potential objections from your audience)?
3. How are you communicating functional benefits? How are you making an emotional connection for the long-run?
4. How are you customizing communication points by segmenting out your audiences?
Match design with brand message.
1. What is the overall style and personality that your web site should convey?
2. How does your web site use design to simplify communications (i.e. a picture is worth 1,000 words)?
3. How does your web site use design to make an emotional connection?
4. How does your web site use design to simplify information communication and create a good user experience?
Stay digitally current.
1. How does your web site integrate digital assets such as video and social media?
2. Do you have a need for multiple web sites/customized landing pages for specific use cases (i.e. newsletter landing page)?
3. Have you incorporated supplemental materials such as product PDFs?
4. Is your site optimized for search?
Prepare to repair.
1. Is your web site easy to maintain and update to keep content fresh?
2. Are you constantly testing your site to make sure design features run smoothly?
3. Does your site leverage scalable platforms (i.e. Drupal, WordPress)?
Once you conduct your own web site evaluation, contact Sparxoo Agency for a free consultation on how to elevate your web site presence and better your brand. Sparxoo Agency is a branding, digital marketing, and consumer innovation agency that focuses on web design and development to expand online presence. Take a few moments to learn more about our agency: