Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons to embrace the new algorithm:
- Greater transparency: Along with the new algorithm, Klout also introduced enhanced metrics that give you significant insight into how your score is derived—and therefore greater insight into how to improve your Klout.
- More emphasis on interaction and engagement: The new Klout algorithm factors in not only how often people are engaging, but also the types of engagement that occur.
- Increased focus on quality over quantity: Klout’s updated algorithm takes into account the percentage of your content that sparks interaction. It should bump people toward sharing fresh, useful content that truly brings value to their followers.
- Enhanced ability to incorporate new platforms: Klout began as a tool for measuring only influence on Twitter, but now incorporates Facebook Blogger, Google +, and a few others. As trends change, Klout will now be more nimble in allowing users to incorporate other social media sites in the calculation of their Klout scores.
Five Ways to Improve Your Klout Score
If you’re one of the many users who experienced a drop in Klout, have no fear! Check out these tips for improving your score.
- Include other social accounts. If you haven’t already, be sure to add other social sites to your Klout account. That means Facebook, Google +, LinkedIn and potentially even your blog can help give your score a boost.
- Think twice; post once. Before posting to your social networks, consider the real value of the post and the kinds of engagement it’s likely to inspire. It may even be time to consider cutting down your posting frequency.
- Differentiate content. Your Twitter followers and your LinkedIn connections are looking for different relationships with you and your brand. Offer content specifically tailored for each audience.
- Shift your focus: Rather than concentrating on the score, focus on what really matters to your followers…and deliver it daily. The Klout score should be secondary to your efforts, not the single factor driving your brand’s social media campaign.
- Engage strategically: Your influence is now measured against that of those you interact with. That means it’s time to make smart choices about online connections and find ways to enhance relationships with top influencers.
How has your Klout score been affected by the new algorithm? And will it change the way your brand uses social media?