By Andy Havard, Marketing Executive
Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos to clients around the world, to meet any need or budget.
Internet video appears to be taking over the World Wide Web these days. It’s being used by online markets through online ads, On Demand TV placements, social media promotions, and it’s being watched time and again on video sharing sites. So, why are marketers implementing Internet video into their online campaigns? The following article addresses the four key reasons why Internet video is becoming such a prominent staple in the marketing arsenal of brands, businesses and bloggers.
Internet Video Is Popular
Internet video is one of the most popular forms of media on the web. In fact over 2 billion YouTube videos are watched every single day–that’s a staggeringly large viewership. Internet videos are actively sought after by online users, unlike the reels of TV ads so many of us channel hop to avoid. The reason for this is that Internet videos can be entertaining, informative and educational, which online users welcome into their daily Internet browsing activity. As a result Internet video can achieve brand awareness and generate website traffic without becoming sales platforms. The ability Internet video has to become a great marketing tool, yet avoid all standard ad format stigma, makes it incredibly viable as an online resource.
Internet Video Could Reach a Limitless Audience
One of the most impactful and powerful attributes of Internet video, is its ability to transcend an extraordinary amount of limitations. By nature an Internet video can be watched and received all across the world, surpassing the limits of regional and national marketing campaigns. Not only does it have the potential to reach a worldwide, universal audience, but its popular nature also allows it to go beyond target audience restrictions, too. For instance, if you share your Internet video on a social media website, you can of course showcase it to your Friends, Followers and Fans, but they can also share it to their social media audiences too, which were originally out of reach of your social media demographic. With Internet video being able to squeeze through such boundaries, its content can realistically be viewed by an almost limitless online audience.
Internet Video Can Increase Search Engine Rankings
Internet marketers using Internet video may be well aware of its popularity on the web, but may not have realised the potential it has to boost the search engine rankings of brands, businesses and blogs. Google’s introduction of universal searches in 2007 has meant that over the past four years YouTube videos, Vimeo videos and the majority of all Internet videos can be found on Page 1 of Google. The power such a search engine ranking could give to improving conversion rates, improving website traffic and generating higher levels of brand awareness online is astounding. Being able to infiltrate the search engine rankings in this way, provides a quick shortcut for highly competitive keywords and phrases, which could benefit anyone.
Internet Video Is Budget Flexible
Any marketing strategy is potentially viable and impressive, but marketing approaches can swiftly become lacklustre when they cost a fortune to implement. Perhaps what you could call the ‘beauty’ of Internet video is its ability to be extremely budget flexible. Internet videos can take so many forms whether it’s ‘how-to’ videos, viral ads, training videos, video blogs or huge corporate blockbusters, and it is possibly the only marketing approach where cost doesn’t affect impact. A simple webcam video made at home can be just as effective as a five-day Hollywood film shoot in the Maldives. Due to technological advances, the majority of videos today can be created and commissioned very cheaply, making them within the grasps of brands, businesses and blogs of all niches and sizes.
By understanding the benefits of marketing using Internet video campaigns, and utilising the power it has to further and progress marketing goals and targets, can really help to make a huge impact to the online presence of brands, businesses and blogs. Internet video’s ability to boost conversion rates, increase website traffic, generate a higher search engine ranking, and spread brand awareness to a staggeringly large online audience, is the very reason why marketers are implementing internet video in their online campaigns.