Best-in-Class Infographics

July 24, 2012sparxoo_admin

“Bacon Based Tourism”

The title is wrapped in bacon so that the viewer immediately knows what the infographic is attempting to communicate. The map consists of continents that are creatively made out of bacon and reinforces the information being delivered. The continents also have pinned flags sticking out of them so that the viewer immediately knows which countries are being discussed.

Bacon pieces are scattered across page to drive home the overall theme. A brief description of the native meats of each country are listed beneath each place and scattered around the map in a way that uses the space well and provides a good written example. The pig graphic in the bottom right-hand corner divides different parts of the pig for meat consumption into sections through “Top 10 Pork Producing Countries.” It is a creative and an appealing way to do this. The “Bacon in Many Languages” section features a giant plate that is encompassed by bacon expressions in different languages, distinctly divided by different colored boxes. It is a great way to combine colors, graphics and words.

Overall, the entire page is used in an orderly way so that all of the information does not run together. This infographic is an excellent example of consistency.


“Stack Infographic” by Sparxoo

On the first page, the “Total Audience” section is a great representation of Stack’s audience. The total number of people are differentiated by color. The dark colored ones clearly highlight print audience and the red ones visualize digital. This intro page effectively communicates Stack’s multi-platform approach.

The second page displays different colored basketballs that successfully represent the target audience of Stack. It also shows a ranking of influence in the community, spending power and percentage of footwear purchasing. They are represented with cute, little graphics of bills, footwear and a #1 fan finger. Furthermore, there  is an “Audience Index” section. It includes a bar graph representing 12-24 year old males that shows how Stack is more influential than ESPN and Fox Sports and Yahoo Sports combine. It is clean, simple and easy to read.

The third page contains a “Differentiated Audience” section. This stresses that Stack reaches active sports participants and not just the average sports fan. By increasing the font size as the actual numbers increase, it makes the message visually sound. Below that information, five images are pictured. They “pop” out at the viewer and demand attention. These images include Stack’s clients such as Tim Tebow, Dwight Howard and DeSean Jackson. Further down a small questionnaire appears and the answer looks like it is circled in red pen, which makes it stand out. The last bit of information uses graphics well by displaying Stack’s logo as well as the other brands that use the brand: Adidas, Nike, Under Armor, Gatorade.

Overall, it is extremely clean. The text is used well through large, easy to read fonts and minimal copy. It only features a few pictures, but this makes them stand out when presented. The black, red and white theme colors are used consistently, which creates cohesiveness and uniformity. Also, a great mixture of graphics, pictures, graphs and stats are used throughout.

“The Hall of Mascots”

The title in the top left-hand corner contains a brief synopsis and is a great way to introduce information. The “Mammals, Humans, Birds, Dinosaurs, Fish, Insects, Mollusks and Mythological” sections are symbolized by icons that represent the four professional sports: baseball, basketball, football and hockey.  Each section clearly identifies each sport mascot and the corresponding animal. Also, the coloring used to differentiate each branch makes the data easy to decipher. Furthermore, it features a section in the lower right-hand corner for teams without mascots, which is good information to include for sports fanatics wondering about the remaining teams.

Overall, this infographic presents a lot of information in an artsy, easy to quantify presentation. It uses color sparingly, which makes the important dividing sections stand out against the black and white background.