The rising popularity of photo sharing platforms is undeniable. From Pinterest to Instagram, brands are generating a substantial following by using high quality images to paint their brand picture. You probably are aware of the reasons why visual content is an important component to a digital marketing campaign, but now let’s examine what other brands are doing and why it’s effective.
Fuse Pilates developed a photo campaign with inspiring messages, motivating their audience to embark on a journey of fitness and health. The imagery is shared on their blog as part of “Fuse Pilates Photo of the Month”, as well as shared via social media. Their photos are imaginative, creative, and branded. In the end, it would be difficult to think of Pilates and not visualize the Fuse Pilates woman performing a Spiderman pose.
Like Fuse Pilates, Red Bull featured inspiring messages on top of stunning imagery. These images are shared on Red Bull’s Instagram and actually submitted by fans, as part of the #GIVESYOUWINGS campaign. Red Bull often receives praise for their adventurous photos; however, the #GIVESYOUWINGS campaign has certainly raised the bar for brands’ social engagement.
Royal Caribbean Cruise Lines
Royal Caribbean Cruise Lines knows their competitive advantages: their massive ships. They have rock climbing walls, zip lines, and surf machines—so they’ve decided to feature images that depict these activities. You’ll notice that instead of a logo or brand name, we only see #DesignedForWOW. Much like Apple, their style and reputation are known well enough to be able to omit this branding. It doesn’t work for everyone, but, for Royal Caribbean, it works.
When strategizing a photo campaign, consider your brand image and your competitive strengths. Then, develop a posting strategy based on the social platforms that your target market frequents.
Contact the Sparxoo team today to discuss social media marketing strategies.