In a perfect world, you could Google SEO tricks and be directed to a search marketing blog that has all the answers to get your website ranking #1 on Google. Unfortunately, this isn’t a perfect world. Don’t get me wrong—there are tons of SEO blogs, written by SEO professionals, usually intended for SEO professionals. There’s meta data, content optimization, XML sitemaps, keyword research; there’s a lot. Furthermore, deviating from SEO Best Practices can get your site penalized.
SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO. Just 7.8% invested similar time in social media marketing and 6.3% in content marketing. (Read more)
If you’ve decided it’s time to get help with SEO, than there are some things you should look for in a potential SEO company. After all, your SEO agency will be an extremely important component to your overall marketing department.
An SEO Agency That Does More Than SEO
An SEO campaign has the purpose of elevating your website. It’s not just adding keywords, but tracking user behavior and adjusting site components to enhance usability. How can this be done if there isn’t a web developer present? At Sparxoo, our marketing and SEO specialists work closely with web developers to ensure your site is properly adjusted to best accommodate the end user.
An SEO Agency That Provides You With Monthly Reports
A proper monthly report contains the website metrics, with an analysis of the organic performance: non-branded keywords generating traffic, referring traffic sources, etc. Without this information, it is impossible to create an effective plan for next steps. If your SEO expert were not reviewing this with you, I would ask why. Then, demand they do.
An SEO Agency That Knows Their Way Around Codes & Tags
Though SEOs need to be clever copywriters, copywriting is not the only job duty. Yes, the creation of fresh, unique content is crucial for improving search rank; however, to best display your website to search engines, there is a necessary technical strategy. SEO experts should be properly using Robots.txt files, canonical tags, and rel=”nofollow” to verify that search engines are crawling the pages they should; not crawling the pages they shouldn’t; and are not finding any duplicate content in the process.
Partnering with a digital marketing & SEO team is an effective way to get your target market to your website, but, beware the SEO companies that don’t put their best digital foot forward.
To learn more about SEO services, speak with a Google-certified, white-hat Tampa SEO team at Sparxoo. Contact us today!