My Mobile Visits Increased! Wait. Do I Need A Mobile Website Now?

in Branding Digital Marketing Strategy & Trends | by Admin

Have you noticed a huge jump in mobile visits to your website? You’re not alone. Now, everyone walks around with at least an iPhone, Blackberry, or Android phone— and it’s likely they are also sporting an iPad, Surface, or Galaxy tablet.

Let’s face it: mobile has taken over. We live in a world where you can scan and email a PDF, digitally deposit a check, video chat, and “like” all of your friends’ Facebook statuses—while sitting in traffic (not that we condone banking or Facebook’ing while driving).

When presenting monthly search marketing reports, I’m often asked “I see this jump in mobile traffic—does this mean I need a mobile website?” To best answer this question, I recommend pulling out your iPhone and visiting your website. How does it look? Do the images load properly? Does the content appear readable? Are links clickable? And most importantly, is the user able to navigate the site and complete the desired action (download, form, purchase, etc.)? If not, then the answer is very clear: yes, you do need a web design for mobile devices.

Recently, there have been some mobile design & development buzzwords, predominantly “mobile first” and “responsive web design”, which may, or may not, be best for your needs. Here is what you need to know about the new mobile trends:

Responsive Web Design

With responsive web design, your website adapts to the viewing platform. For example, you will have your desktop version, then, when you visit the website from your mobile device, the design will reconfigure for the viewing dimensions. Some benefits of responsive design include: one source code to manage, and, since the design adapts to the screen size, it is already compatible with the next wave of mobile devices.

Mobile First

There are some websites that, without any doubt, most of their traffic is going to come in from mobile devices. For that reason, the mobile web design is of the utmost importance, more so than even the desktop design. With mobile first, the website is designed for mobile initially—then a desktop version is designed to complement.

If you’re looking to stay competitive in any market, then a web design for mobile devices should be at the top of your priority list. If you would to talk to a mobile web design & development expert about your mobile design options, contact Sparxoo today.