5 Lessons All Brands Can Learn From The Oscars

They call it Hollywood’s Biggest Night.  The biggest stars, the biggest talent, and many of the biggest brands come together to celebrate the arts.

No matter who you are, or how big your brand is…we can all learn a thing or two from such a night.
Here’s our top 5 takeaways from the big show:

1.  Looks Matter

Lights, camera, fashion. The Oscars are no longer just about the films.  Before the award show even starts, a 2-hour preshow on the Red Carpet is covered by both E! and ABC.  As each star comes down the aisle, everyone at home is taking score.  Best dressed nominee, Naomi Watts provided Calvin Klein with plenty of attention on Twitter.

Screen Shot 2014-03-03 at 10.16.44 AM
Lesson learned: Your brand’s design and appearance always matter. Speaking of, check out the new webpage we designed for Florida Polytechnic University.

2.   Know the Theme

There’s nothing more awkward than missing the memo.  Imagine if BudLight premiered their #UpForWhatever ad during the Oscars instead of the Superbowl? There’s a big difference in tone when it comes to the Super Bowl and when you watch the Oscars.  As a result, you showcase your brand in the light it deserves to be shown.  Brands like Cadillac and Samsung highlighted a Hollywood elegance while Google and Pepsi played up the cinema premise.


The bottom line, know your brand and know the medium or mindset you are speaking through.

3.  Be Collaborative

As much as we give the actors and actresses all the credit, the truth is that it takes a lot of people to make a winning movie.  For your brand, know that you’re only as good as your team.  Owning your individual strengths and uniting with others’ qualities makes for a much a stronger production.

Screen Shot 2014-03-02 at 11.45.24 PM
Gravity might not have won Best Picture but they walked away with the most awards.

  • Best visual effects
  • Best sound editing
  • Best sound mixing
  • Best cinematography
  • Best film editing
  • Best original score
  • Best director

4.   Humor & Personality Always Win

Who doesn’t love to laugh?  The only reason Sparxoo was able to stay awake for the entirety that is the Oscars is thanks to Ellen DeGeneres. The woman knows jokes.  Her charismatic, irresistibly awkward way of making fun of herself and everyone around her is contagious and because of it, she was able to break Twitter Records with the most retweeted photo in history…beating Barack Obama.

Screen Shot 2014-03-02 at 11.49.24 PM
Even if your brand can’t be goofy, think about what makes people smile.  You never want to take yourself too seriously.  Have fun, and so will your fans.

5.  Speak from the Heart 

The worst part about the Oscars?  The winners who read their laundry list of names from a piece of paper.  For obvious reasons, this immediately loses any and all attention from the viewers.  Thank everyone in person another day because right now in the spotlight is your chance to shine.  Jared Leto got personal, Lupita Nyong’o was inspirational, and the songwriters of Frozen’s hit ballad ‘Let It Go’ won over many by being creative and putting all of the names into a rhyming poem.  Steve McQueen, on the other hand, spoke after winning Best Picture and ended the night with his lullaby of thank-yous.

Screen Shot 2014-03-03 at 9.36.15 AM
So maybe your brand isn’t Warner Bros, Disney, or Brad Pitt.  But it doesn’t mean you can’t learn from their performances on and off stage.  Even as a small-startup, an aspirational entrepreneur, or a young professional, you have to think critically when watching the Oscars.  While everyone else at home is eating cheetos and live-tweeting their commentary (Guilty), you are taking notes and connecting the dots.

You might not be this year’s winner, but if you’re smart…you’re already strategically planning to steal the spotlight when the time is right.

Cough, Leonardo, cough.

The Sparxoo Academy