Empowering a Vision from the Whiteboard to Launch

Recently, our integrated digital marketing team had the opportunity to work with Crosstown Engineering to create a new brand inclusive of marketing materials, a website and SEO strategy.

Crosstown Engineering is a foundation engineering firm that specializes in structural home damage inspections and has offices in Florida and Texas. Adam Green, a foundation structural engineer and the CEO of Crosstown Engineering, seeked Sparxoo’s services for a company logo, website and SEO services.

Below are a few examples of the work Sparxoo completed on behalf of Crosstown Engineering.

Sparxoo created a logo that incorporated two arcs—a symbol for engineering that also plays on the name Crosstown Engineering. The logo represents how the company is at the intersection of commercial and residential.


Our digital team designed and developed Crosstown Engineering’s mobile responsive website. The goal of this site is to establish the Crosstown Engineering brand as an industry leader by highlighting the company’s portfolio, thought leadership and technical expertise. Access our Dallas foundation repair client’s website.

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Our digital team implemented SEO best practices to educate homeowners on foundation issues and increase Crosstown Engineer’s digital presence. To achieve this, we created an insights and projects blog that showcases real-life scenarios of homeowners who have experienced foundation issues.

insights projects

Digital PR
Through proactive outreach and content strategy,our digital team secured Crosstown Engineering placements in Trulia, CNBC.com and US News & World Report, where Crosstown Engineer’s CEO, Adam Green discussed tips that homeowners should know when purchasing a home, cost of home repairs and mistakes that first-time homebuyers make.

newsWe are proud to continue our work with Crosstown Engineering as the firm continues to grow locally and nationally.

Interested in learning more about Sparxoo’s digital marketing services and how we can help your brand? Contact us today.

Setting the Curve with Florida Polytechnic University

At Sparxoo, one of our digital marketing agency’s values is to “Be Visionary.” We are dedicated to finding new solutions as a catalyst for change and strive to create a better future. That’s why, when we had the opportunity to work with Florida Polytechnic University—a university that is committed to innovation and forward-thinking, we were thrilled.

Our work with Florida Poly began with the development and launch of the University’s website. From there, we have expanded our work with Florida Poly to include various marketing initiatives, from virtual events to SEO services.

Below are a few examples of the work Sparxoo completed on behalf of Florida Poly.

Web & Mobile Site
Florida Poly was in the initial stages of attracting its inaugural class when Sparxoo had the opportunity to work with the University on the design, development and launch of FloridaPolytechnic.org. For this project, the University wanted to create a websitewebsite that showcased Florida Poly as a technology and innovation hub.

During the brainstorming session, Florida Poly challenged Sparxoo to design an innovative website concept that would inspire other universities and create a concept that the education industry has never seen before.

Such a website was only fitting for a university that would open its doors to pioneering students with innovation labs, a supercomputer and an all-digital library. Sparxoo pushed the limits of web design by using innovative navigation and storytelling that integrated icons, parallax scrolling and best practices in mobile design.

As a result, the site was well received and Florida Poly was ahead of schedule in recruiting its first class. The University also showcased the website for an eight hour session in Tallahassee, demonstrating its innovation to political leaders in Florida.

Google+ Hangouts
Sparxoo worked with Florida Poly to implement Google+ Hangouts to reach out to current students, prospective students and others interested in STEM by showcasing the progressiveness and culture at Florida Poly.


Sparxoo assisted Florida Poly as they hosted a three-part virtual series of Google+ Hangout featuring a panel of STEM leaders who discussed topics such as advanced technology, robotics and the future of STEM industries.



Future Proof

Future Proof is a digital innovation whitepaper that covers topics ranging from the economic impact of STEM in Florida to advanced and emerging technology trends. The whitepaper features interviews from industry leaders and provides insight on the importance of STEM and its predicted impact for Florida’s economy.

Sparxoo worked with Florida Poly on the the concept development, content creation and overall design execution for Future Proof.innovation white paper

Today, Sparxoo continues to manage website updates, organize focus groups with students and staff, host Google+ Hangouts and lead search marketing and copywriting efforts. Sparxoo is eager and excited to continue setting the groundwork for Florida Poly’s legacy.

For a free copy of Future Proof, download the innovation white paper now.

Download White Paper

10 Quotes on Innovation for #MondayInspiration

Recently, Sparxoo had the opportunity to contribute to our client Florida Polytechnic University’s publication, Future Proof, a digital innovation whitepaper that discusses the importance of Science, Technology, Engineering and Mathematics (STEM) and its anticipated impact on Florida’s economy.

For today’s #MondayInspiration, our team has identified a few of our favorite quotes that were featured in Future Proof, as well as a few other inspiration quotes for today’s #MondayInspiration:

#MondayInspiration: 10 Quotes on Innovation and Technology

1. “The world is changing. We all know this. And as the world changes, if you don’t transform your company you’re stuck.”
-Ursula Burns (CEO of Xerox)

2. “The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces.”
-Marc Beniof (Founder, Chairman and CEO of Salesforce.com)

3. “To me, this is not an information age. It’s an age of networked intelligence, it’s an age of vast promises.”
-Dan Tapscott (Four Principles for the Open World)

4. “The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive.”
-Steve Ballmer (Former CEO of Microsoft from 2000-2014)

5. “We’re still in the first minutes of the first day of the Internet revolution.”
-Scott Cook (co-founder of Intuit)

6. “The reason why young people are getting into things isn’t because they want to make a lot of money but because they want to solve really big problems”
-Noor Siddiqui (co-founder and CEO of Remedy)

7. “Learning to write programs stretches your mind, and helps you think better, creates a way of thinking about things that I think is helpful in all domains.”
-Bill Gates

8. “What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tail wind is now a head wind—you have to lean into that and figure out what to do.”
-Jeff Bezos (Founder and CEO of Amazon.com)

9. “Exploration is the engine that drives innovation. Innovation drives economic growth. So let’s all go exploring.”
-Edith Wildder (CEO and Senior Scientist at Ocean Research & Conservation

10. “With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before. Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us.
– Pete Cashmore (CEO of Mashable)

To find more information about the STEM revolution from technology leaders, download Future Proof, an innovation whitepaper on digital and technology.

Download White Paper

Innovation White Paper: Empowering the Next Digital Generation

In recent work with our client, Florida Polytechnic University, a leader in STEM education, I was asked to share my perspective on the future of technology and innovation. We developed Future Proof, a digital and innovation white paper and I’m excited to share experts of this Q&A.

Q: How has technology and innovation impacted the field of marketing?

innovation white paperA: Technology and innovation have revolutionized how businesses work, and how consumers consume in the marketplace. Today’s consumers are increasingly digital. Consumer engagement happens at lightning speed across mobile, web, and social. The field of marketing today blurs the lines between traditional and new media, between brand engagement and brand experience, and between content and commerce. The majority of Millennials use mobile for part of their shopping journey and depend on social media to keep up-to-date on current global and local news.

Q: What are new opportunities enabled by technology?

A: Through technology and networks of connections, brands can target the right customer with the right message at the right time. This customization enables brands to seamlessly integrate into consumers’ every day life. Today, brands are empowered to disrupt the marketplace and create new markets.

Florida Polytechnic University is a great example of this. Florida Poly’s marketing doesn’t look like any other state or public university out there. Florida Poly’s marketing is fresh, dynamic, and constantly changing. Florida Poly is leaping beyond the traditional education industry with an entirely new approach to marketing.

Q: What is the ideal next generation STEM candidate?

A: Technology, the knowledge of code, and digital know-how will soon be akin to alphabet and arithmetic. The ideal next-generation STEM candidate is an individual who is resourceful to approach situations and can problem solve in new ways. The next generation STEM candidate is passionate about new ideas and powerful solutions at the intersection of technology, storytelling, and consumer engagement.

Q: What are the keys to success in an always-on world?

A: Marketing today is shaped by digital. The always-on consumer is more connected than ever before. This level of connectedness forces brands to market in a way previous generations have not seen. Brands must constantly innovate to not only stay ahead of the curve, but ultimately, to set the curve. Brands must be agile and responsive to consumers’ wants, needs, and changes in demand.

For a free copy of Future Proof, download the innovation white paper now.

Download White Paper