Empowering a Vision from the Whiteboard to Launch

in Digital Marketing | by Nick Ferry

Recently, our integrated digital marketing team had the opportunity to work with Crosstown Engineering to create a new brand inclusive of marketing materials, a website and SEO strategy.

Crosstown Engineering is a foundation engineering firm that specializes in structural home damage inspections and has offices in Florida and Texas. Adam Green, a foundation structural engineer and the CEO of Crosstown Engineering, seeked Sparxoo’s services for a company logo, website and SEO services.

Below are a few examples of the work Sparxoo completed on behalf of Crosstown Engineering.

Sparxoo created a logo that incorporated two arcs—a symbol for engineering that also plays on the name Crosstown Engineering. The logo represents how the company is at the intersection of commercial and residential.


Our digital team designed and developed Crosstown Engineering’s mobile responsive website. The goal of this site is to establish the Crosstown Engineering brand as an industry leader by highlighting the company’s portfolio, thought leadership and technical expertise. Access our Dallas foundation repair client’s website.

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Our digital team implemented SEO best practices to educate homeowners on foundation issues and increase Crosstown Engineer’s digital presence. To achieve this, we created an insights and projects blog that showcases real-life scenarios of homeowners who have experienced foundation issues.

insights projects

Digital PR
Through proactive outreach and content strategy,our digital team secured Crosstown Engineering placements in Trulia, CNBC.com and US News & World Report, where Crosstown Engineer’s CEO, Adam Green discussed tips that homeowners should know when purchasing a home, cost of home repairs and mistakes that first-time homebuyers make.

newsWe are proud to continue our work with Crosstown Engineering as the firm continues to grow locally and nationally.

Interested in learning more about Sparxoo’s digital marketing services and how we can help your brand? Contact us today.