The Impact of Video on Marketing

May 15, 2015sparxoo_admin

This guest post was written by Digital Brew, a creative agency forming connections through visual storytelling located in Orlando, Florida.

All marketing professionals know that videos are an important component to the marketing mix. As the front-runners and strategists of a company’s marketing efforts, it’s important to ask ourselves some viable questions regarding video:

  • In what way were they introduced?
  • How are viewers consuming video and what do they get out of watching them?
  • In what direction are videos going in and how does that impact methods of reaching consumers?

In this blog post we’ll bring light to how videos grew to popularity, how they’re impacting the current consumer landscape and the direction video marketing is moving to in the future.


Internet videos came on the scene in 2005 when YouTube was founded. Nike took advantage of the opportunity by producing the first Internet video, which received more than 1,000,000 views. The history of video marketing is much deeper and interesting, however. Let’s take a look at this stellar infographic from Conductor on the history of video marketing.


It’s safe to say that technological developments and video marketing have a very intimate connection. Constantly questioning the status quo should be kept in mind daily as content is being produced.

The 1980’s were great, but the good stuff is happening right now.

The time is now for video marketing. Technology has caught up with our fast paced brains and increasingly smaller attention spans. According to Mind Tools, over 65% of people are visual learners. Even further, the brain processes visuals 60,000 times faster than text. If a picture is worth a thousand words, what does that say about videos? Do the math.

Not only are people wired to digest video better, it also emotionally resonates with them. As opposed to text, using well produced video content in your marketing funnel instills a stronger connection and promotes virality.

The future for video marketing is not just yours to create. It’s also the consumers.

There’s been a lot of discussion on the new rules of marketing. You know, the whole “marketing is dead” thing. Marketing can never and will never die, but right now marketing is in the hands of the consumer.

The phrase “content is king” still rings true, but there’s no better way to do content marketing than with video. According to Cisco, video will account for more than 69% of all consumer Internet traffic by 2017. For tips on how to maximize your video engagement, check out “How to Maximize Your Video Engagement”.

It’s undeniable that video is a powerful tool to have in your arsenal. Using video in your marketing strategy already provides incredible statistical value, with that value only increasing as time progresses. Ensuring your company employs well-produced video content will engage your audience and ignite your sales funnel.