In an always-on, mobile-centered world, digital marketing trends are ever-changing, forcing the digital landscape to continuously evolve. At Sparxoo, we understand the importance of monitoring these digital trends as they provide brands and marketers endless opportunities to share, connect and grow. We’ve outlined seven digital marketing trends you need to know about in 2016, including how they could impact you.
Here’s a sneak peek of what’s inside our 2016 Digital Marketing Trends booklet—your official guide to be badass.
What is it?
As organizations prepare for the 2016 fiscal year, we’ve put together everything you need to know about the evolution of digital marketing, and where it’s going in the new year. (For example, interesting things are happening in the paid search realm that could affect how you allocate your marketing spend—everything from remarketing lists for search ads to in-app spending.) The goal of this piece is to help identify best practices organizations can use when it comes to digital marketing. In addition, digital marketing is complex, and we want to break it down so it’s understandable and applicable to organizations small and large.
How’s it Structured?
Each trend is listed, featuring valuable information from our digital marketing gurus and other digital marketing influencers. Additionally, we include application concepts that can help you activate each trend listed.
How Can I Use This Guide?
The key takeaway from this guide is to understand how digital marketing evolves at an exponential rate, and how important it is to stay up to date as changes occur.
All types of marketers can use this guide. It’ll be a good pulse check for your organization to see what you’re doing well, and where the opportunities are to do more. In the guide, we discuss the new attention graph, how paid advertising (as we know it) has died, the importance of marketing layers, and everyone’s favorite, schema markup.