Client Portfolio: Rebuilding Together Tampa Bay

in Branding | by Adrienne Morgan

Rebuilding Together Tampa Bay, Inc. (RTTB) is a non-profit organization that repairs homes of those in need. At the core of their mission, RTTB focuses on preserving and revitalizing houses and communities in Screen Shot 2016-06-15 at 5.13.12 PMthe Tampa Bay Area, ensuring that low-income homeowners live in warmth, safety and independence. From their Affordable Housing Program to  Building Healthier Neighborhoods Program, RTTB works with a team of volunteers, donors and sponsors to deliver their services throughout the Tampa Bay area. Earlier this year, RTTB sought Sparxoo’s services to complete the redesign and development of the organization’s website.

During the initial discovery phase of this project, RTTB expressed their goals to elevate the overall design of the site and improve the site’s experience from a user perspective.

Screen Shot 2016-06-15 at 5.13.18 PM

With these goals in mind, our team of digital specialists, designers and developers conducted a competitive market evaluation of best-in-class hero brands and completed three rounds of design. Following each round, we sought buy-in from RTTB’s leadership team and implemented feedback to the designs accordingly

As a result of our extensive design and content development process, we were proud to design a site that resonated with RTTB’s leadership team and connects with various target audiences, including: homeowners, volunteers, donors and community partners. From compelling calls to action (i.e. donate, volunteer and apply) to visually appealing infographics, the new RTTB site not only includes impressive design elements but is a site that prompts a user-friendly experience throughout the entire website.   

The new RTTB website will officially launch in July 2016.